Web Design

Competing in today’s online market means having a website, and sometimes an eCommerce presence which truly stacks up against the competition. With all the changes in technology today, customers are easily pulled from one beautifully designed site to another. Getting your future clients or customers to be interested in your site and coming back for more can be a challenge, especially with a large amount of competition.

Once you are aware that your business calls for a well-designed site, you also have to tackle the challenge of finding an experienced web developer who can meet your company’s design and development needs. Many firms around the United States specialize in beautiful sites, but lack the capability to perform some of the major functions with any reliability and success. It can be tricky to find a firm that you know will provide the professional support and service you need to depend on in the complex environment of web design and development.

Custom Development

Business is changing. The standard best practices for development and lifecycle management are constantly evolving to encompass new technology and business challenges. The industry standards are going more and more to agile development and flexible solution development that can adapt to future business needs.

Clarity focuses on a detailed requirements process throughout the planning stages of the project and with the addition of any new functionality. Our goal is to ensure that the project timeline and scope of functionality include all of the business requirements and consider any “edge-case” or non-standard scenarios. Once we’ve completed the detailed requirements process our team fine tunes and adjusts the requirements throughout the development lifecycle with iterative live “test case” scenarios that we review with the Client to get immediate feedback on.

Upon completing the detailed requirements process and setting up an agile development or rapid application development process, Clarity begins implementing the required solution. Our approach is iterative, allowing our team to check in and give our Clients access to monitor and give feedback on live development scenarios. This process ensures that the end result meets the original project goals while also being adaptive to new business needs or adjustments to the project scope.

Clarity will help move the dial for your business by continually iterating against the requirements to deliver a live, test ready development application that speeds the development lifecycle and ensures the level of detail and quality you are looking for.

e-Commerce

You’re focused on moving your organization’s mission forward. That means you need to engage with and compel your audience to action. You’ve got to drive them to results. Lots of results. That's where Clarity e-Commerce delivers.

Clarity e-Commerce is an enterprise ready, high performance and scalable e-Commerce Software platform. The platform has built-in integration to a robust content management system, a complete set of administrative tools, SEO friendly architecture, reporting and analytics, and backend integration to line of business applications like Dynamics ERP and Dynamics CRM.

Clarity e-Commerce has been developed to be a powerful tool for enterprises to quickly “turn on” proven, robust capabilities. This is a proven workflow engine to drive users to the site through savvy marketing and then ensure a seamless process from the product catalog through to delivery of each order they place. Custom tailored solutions that leverage proven, flexible modules allow us to match our solution to your internal business rules.

Clarity specializes in delivering custom results within a timely fashion – read more below to find out how we can deliver for your organization.

Search Engine Optimization (SEO)

Consider this. These days almost all of your customers and competitors are online. The Internet is a critical link between you and your potential business opportunities. It fundamentally changes the way organizations like yours reach and motivate potential customers to action and plays a critical role in how you find and develop long-term relationships with them. The internet is fast, effective, and allows you to reach more people than you could reach through mail, telemarketing or other traditional methods.

To ensure your company benefits from a continuous stream of interested customers, our search engine optimization work will focus on improving you’re your rankings in not just Google, but in the other significant search engines like Yahoo and Bing as well. Search engine optimization requires experience, technical ability, and creativity.

At Clarity, we provide a suite of SEO (search engine optimization) and SEM (search engine marketing) services that help you use the Internet to power your online marketing program and deliver. And we back those services with our team of certified SEO experts who deliver on this promise by generating qualified traffic for our Client’s day in and day out. With a combined total of nearly four million page views per month in traffic generation, why would you choose anyone else?

Clarity’s SEO and SEM services generate new business, but it’s more than just the standard marketing approach. Clarity leverages cutting edge technology to enable you to view all site visitors who visit specific pages and then alert internal sales and marketing resources about these visitors. Visitor information includes (if available): Business name, address, annual revenue, SIC information, phone number for each point of contact at the company, and all pages visited on the site and for how long. See appendices and case studies for specific examples and screen shots.