Problem
The AirBorn team needed a full solution provider who could provide not just technical backend developers and programming expertise, but also front-end design and branding to ensure a complete online presence. The previous catalog system that the AirBorn team was using offered little flexibility, requiring users to login in order to place quotes and typically producing errors when site visitors completed a search for specific products.
Benefits
The reduced site errors, improved look and feel, and seamless brandings across AirBorn's online presence gave the sales force improved customer relations and helped drive new sales. The overall site performance improvements from an SEO perspective gave AirBorn improved exposure to more potential customers and resulted in new business.
Solution
Clarity met with AirBorn's marketing and sales department several times to set a clear plan for resolving each of the AirBorn team's needs. When AirBorn selected Clarity as a strategic partner, Clarity delivered a complete site refresh including a custom corporate website re-design as well as an improved backend database through custom development. This ensured that the site's manufacturing product catalog system was error free. Clarity also delivered several key components for customer service including: feedback forms, quoting forms integrated into the online catalog system, error free product search, sales rep map, consistent site-wide sidebars to direct visitors, sub-sites for specific branches and recently acquired companies.
Technologies
Microsoft ASP.Net for custom product catalog and quoting programming. Microsoft SQL Server 2008 R2 for database performance. DNN Open Source Content Management System (CMS). Certified search engine optimization to deliver top SEO results. Custom design for consistent branding sitewide.