Problem
The APPIC team needed a more automated process for managing their 700-800 members and the otherwise manual processes they had to complete to register members for their annual conference, renew membership fees, and complete other manual processes. The APPIC team also needed a way to leverage the powerful aspects of a non-profit content management system to enable easy updates and the ability to version and publish stage website changes until they were board reviewed. Finally, the APPIC team desired a new look and feel for overall web-site re-design.
Benefits
APPIC achieved improved e-commerce site traffic and lead generation in addition to instant credibility with optimized corporate website design. They also saw reduced turnaround time from intregrated leads with internal sales and increased retention from vistors due to improved layout optimization.
Solution
Clarity worked with the APPIC team to complete a needs analysis for each of the automated processes that the APPIC team required. In order to ensure a seamless transition from the manual processes to the automated processes, Clarity delivered specifications back to the APPIC team and then built a staging site for testing purposes. After verifying that the entire workflow operated properly, Clarity migrated each of the key modules to the live site. By developing in stages with bug testing and validation at each stage, Clarity was able to ensure a seamless transition for the APPIC team and their 700-800 members.
Technologies
Microsoft's Classic ASP for custom non-profit website's conference and membership registration development. Microsoft SQL Server 2000 for database. Dot Net Nuke Open Source Content Management System (CMS). Certified search engine optimization to deliver top SEO results. Custom design for consistent branding sitewide. Application hosting and performance testing to ensure scalability.