Problem
The Newton Group team needed a full solution provider who could deliver not just technical backend developers and programming expertise, but also front-end design and branding to ensure a complete online presence. The new business 2 business e-commerce and online shopping cart system had to integrate securely to a legacy backend system with systematic updates. In addition, the new custom product catalog system needed to serve as the framework for the Newton team's long-term order management and product inventory system.
Benefits
The automation and product catalog integration to backend systems dramatically improved internal processes. The new improved look and feel and seamless branding across Newton Group's online presence gave the sales force improved customer relations and helped drive new sales. The overall site performance improvements from an ordering and integration perspective drove new sales and new opportunities.
Solution
In order to deliver against the project requirements, Clarity met with the Newton Group's operations and development teams several times to set a clear plan for resolving each of the Newton Group's needs. Clarity delivered a complete site refresh including a custom corporate website re-design, an enterprise level ASP.Net e-commerce system and secure integration to legacy backend inventory and order tracking tools. This enabled the Newton team to scale quickly as they transitioned into the online ordering system going forward. Clarity also delivered several key components for customer service including: past order history, advanced account management options, purchase order and invoice based billing systems, and a Newton Group contact form with stubs for integration in CRM framework.
Technologies
MS ASP.Net for custom b-to-b product catalog and e-commerce development. Microsoft SQL Server 2008 R2 for database performance. DNN Open Source Content Management System (CMS). Certified search engine optimization to deliver top SEO results. Custom design for consistent branding site-wide.