Problem
The Senior Flexonics Pathway (SFP) team established a requirement to meet or exceed the online "presence" of some of their largest competitors. After meeting with the CEO of this international company, Clarity walked away with a clear directive to deliver a powerful message of credibility through the new site design. In addition, SFP also had IT and Marketing team members guiding the new site development and requested that Clarity deliver on technical and functional requirements for quoting and online requests as well as new traffic generation to the site.
Benefits
SFP achieved an improved part catalog and manufacturer's site traffic and lead generation. They gained instant credibility with a compelling, new look. They also reduced sales turnaround time with consistent, logical sales lead processing and helped drive more potential business to the site through Search Engine Marketing (SEM) and calls to action throughout the site.
Solution
Clarity met with the SFP team in several sessions at SFP headquarters to establish a specific, desired outcome and to review website re-design mock-ups and technical requirements. The planning stages set the tone for the project. After rounds of discussion and professional web-site design revisions, the SFP team approved the new site look and feel as well as the proposed new site's technical functionality. Clarity implemented the functional requirements and tested/validated them to ensure that the functionality worked as expected. Clarity then imported the existing site's content and new content into the site and provided professional web-friendly design and formatting work. Clarity delivered a powerful new online presence. The new site now offers a credible, engaging hub for existing and potential new customers alike to visit, find out more, and engage the SFP team.
Technologies
Microsoft ASP.Net for custom e-commerce development. Microsoft SQL Server 2008 R2 for scalablility and performance. DotNetNuke Open Source Content Management System for enterprise level CMS. Certified search engine optimization to deliver top SEO results. Custom design to ensure consistency across website, e-mail, and all online means of communication. Coordinated with internal IT staff to ensure a seamless transition to offsite hosting and site monitoring.