Problem
The Zebra Imaging team needed a full solution provider who could provide not just asp.net e-commerce development and programming expertise, but also front-end design and branding to ensure a complete online presence. The Zebra Imaging team already had a corporate presence so it was important that Clarity be able to integrate a powerful business 2 business e-commerce platform while maintaining consistency with their existing marketing and branding collateral.
Benefits
The seamless e-commerce integration to back office and accounting software, corporate look and feel, and seamless brandings across Zebra Imaging's online presence gave the Zebra team immediate responsiveness for urgent orders and helped drive new sales. The overall site performance improvements from an SEO perspective gave Zebra Imaging improved exposure to more potential customers and resulted in new business as well.
Solution
Clarity met with Zebra Imaging's engineering and production departments to understand the required workflow to enable downloads that would capture e-mail information for follow-up / drip marketing through contact form integration to Salesforce. After downloading the required software users receive training / documentation on how to upload and use the 3-d image files from the holographic imagery system (Clarity enabled a documentation section, frequently asked questions and forum system with moderator controls). Once the users uploads files the site seamlessly directs users to the appropriate product pages based on the file information that the custom Microsoft e-commerce framework parses out of the associated manifest file for each image. Ultimately the purchase is then linked back into the internal ERP system to enable manufacturing integration into their online enterprise storefront. Finally, Clarity also integrated account status and role based login for the asp.net product catalog and store and directed significant traffic to the Zebra online web presence through marketing calls to action on the existing Zebra corporate site.
Technologies
Microsoft ASP.Net and Custom ASPDotNetStorefront Development for custom product catalog and online checkout programming. Microsoft SQL Server 2008 R2 for database performance. ASP Dot Net Storefront with source code for advanced customizability. Certified SEO to enable improved search engine optimization results. Consistency across branding and design for seamless presence across multiple corporate web sites.