Problem
eScan sought out Clarity's website development services initially to come up with a revised corporate web design for their DotNetNuke web-site. They needed a fresh look to their site that would grab user attention as well lend credibility to the company. They were also interested in improving search engine traffic to the site as well as adding updates to the site so it would stand shoulder-to-shoulder with other sites in the industry. Finally, eScan needed a complete corporate website design that matched their branding and marketing materials delivered within a short window of time.
Benefits
eScan was able to hand-off web development and implementation to Clarity to ensure they hit their targeted marketing campaign launch date. eScan was able to rely on Clarity for advanced functionality. Clarity's SEO expertise gave eScan an edge in determining which options to select for their site search engine optimization requirements.
Solution
Clarity worked hand-in-hand with the eScan marketing team to come up with effective ideas to generate repeat site visitors and engage potential customers. Clarity implemented a custom developed customer-savings ticker on the home page to quickly grab potential customer's attention as well as a sleek video display from some of eScans leading customer testimonials. Additionally, Clarity setup a Search Engine optimized blog tool to help improve website ranking on sites such as Google, Yahoo, and Bing. Finally, per the eScan team's request, Clarity leveraged its seasoned developers to implement iPhone and iPad ready videos through an HTML 5 compatible video player.
Technologies
MS ASP.Net for custom iPhone and iPad website compatability and custom web designer and branding specialist generated presentation. Microsoft SQL Server 2008 R2 for database CMS system performance and scalability. Dot-Net-Nuke Open Source Content Management System (CMS). Certified search engine optimization to deliver top SEO results. Custom design elements for consistent messaging and engaging callouts sitewide.