Problem
The Hippo Hopper e-commerce application requirements centered around improving a manual sales workflow and establishing a market leading online catalog presence for Self Dumping Hoppers. The previous sales process required manual calculation using an Excel spreadsheet and then manual e-mails. The previous site also lacked a clear branding message with different pages showing different looks and unclear messaging for how to purchase or order a product.
Benefits
The site upgrades allowed the Hippo Hopper sales team to focus on what they do best - selling, instead of filling out manual quotes. As a result, sales went up dramatically with Clarity's coordinated efforts on both the new site functionality, SEO/SEM marketing and improved site design, layout and branding. The instant credibility with optimized corporate website design improved visitor retention rates and enabled Hippo Hopper to convert more traffic from their manufacturing e commerce and product catalog system.
Solution
Clarity set up an integrated quoting process with automated product cost calculation and custom branding for the e-mail quote replies. Clarity also implemented a site-wide product catalog and e-commerce search engine optimization with clear calls to action and consistent site branding.
Technologies
Microsoft ASP.Net for custom e-commerce development. Microsoft SQL Server 2008 R2 for scalablility and performance. DotNetNuke Open Source Content Management System for enterprise level CMS. Certified search engine optimization to deliver top SEO results. Custom design to ensure consistency across website, e-mail, and all online means of communication.