Problem
The Petroleum Solutions Inc. (PSI) team needed a credible corporate web-site that matched up to their target audience - petroluem industry executives and management. The PSI team also wanted a custom location map with javascript rollover effects to engage visitors and visually show each PSI location. Finally, PSI needed to be able to update their site without technical training or IT resources.
Benefits
PSI was able to Improve corporate web site traffic and lead generation from engaging design and optimized content and on-page SEO. This lead to instant credibility with improved design and branding. PSI was also able to improve customer service by enabling their team to add training and service information to the website (without technical support).
Solution
Clarity worked with the PSI team to deliver a professional, customized website design. Upon receiving approval from the PSI team, Clarity implemented a x-browser compatible, div based layout for the PSI team in an open source content management system called DotNetNuke. Clarity imported all the previous website's content and ensured that each pages' formatting matched the branding and marketing presence that PSI customers needed to engage with the site. Finally, Clarity optimized the site SEO (organic search engine optimization) to ensure improved site traffic.
Technologies
MS ASP.Net for custom iPhone and iPad website compatability and custom web designer and branding specialist generated presentation. Microsoft SQL Server 2008 R2 for database CMS system performance and scalability. Dot-Net-Nuke Open Source Content Management System (CMS). Certified search engine optimization to deliver top SEO results. Custom design elements for consistent messaging and engaging callouts sitewide.