Problem
The Waterline team needed a new web presence. The previous site was inconsistent, lacked credibility, and wasn't delivering the functionality required for this fast growing company in the construction and industrial services industry. WLC needed to showcase their results over the past decade. WLC also needed to attract talent and engage potential customers through their website.
Benefits
Clarity delivered simple, effective access to three different divisions within the site. The WLC IT and Marketing staff now have complete access to the site to make updates and continue maintaining the site with internal resources (Clarity provides support and maintenance options as well if desired). The design changes resulted in improved customer perception and overall credibility in their market space.
Solution
Clarity met with WLC in several live screenshare meetings with Clarity's professional design team to ensure a good fit prior to WLC engaging Clarity. After realizing Clarity's potential, WLC engaged Clarity for a complete corporate website design and refresh. Clarity delivered. WLC approved both the custom design and portfolio and sub-site designs for their site within 3 design sessions. Clarity then leveraged our experienced web designers and asp.net developers to execute. Watlerine's desired functionality included an immersive Google Maps based interactive portfolio, custom home page with three sub-sites and customized presentation for each sub-site, as well as video integration and custom contact forms.
Technologies
Microsoft ASP.Net for custom e-commerce development. Microsoft SQL Server 2008 R2 for scalablility and performance. DotNetNuke Open Source Content Management System for enterprise level CMS. Certified search engine optimization to deliver top SEO results. Custom design to ensure consistency across website, e-mail, and all online means of communication. Coordinated with internal IT staff to ensure a seamless transition to offsite hosting and site monitoring.