Getting the "Buzz"

Top Talent Feeds on Energetic Environments

 


You Only Control Half the Conversation

 

social marketing great place to workKnowing that we don’t have GoDaddy’s marketing budget, how do you market your company as “the place to work?” As a quick review, the two ways are through social marketing channels and a careers portal. Word of mouth goes only so far alone, and after your employees have referred their best friends, it doesn’t help anymore. This is where some social marketing can help. Although you can only control half of the conversation (and the part you can't may not be what you want), there are ways to easily create some energy on your social marketing platforms (but that’s for another day).

 


Show Them What They're Missing

 

Taking into account budget and control, the best and easiest way to generate interest is with a careers portal. In this portal, you can create a different ambience than your corporate site. You can have your own events, news, photo galleries of corporate events, have employee case studies, talk about benefits, free ice cream Tuesdays, covered parking, free day care, etc.; all the things that you can’t talk about on your website. Sprinkle employee quotes and pictures of them in the workplace throughout the portal. Show the candidates who and where they’ll be working with and let the employees tell the candidates how happy they are to be there.

 


Let Your Employees Do the Talking

 

Employ your marketing 101 knowledge – market, demo, testimonials, case studies, calls-to-action, analytics, information and more. Employee case studies are just like a customer case study. You can show the employee problem (looking for a challenging career or environment that promotes creativity). Talk about the solution (how your company or culture was a perfect fit for their needs). Then finish up with the value (how the employee has excelled, grown, been promoted, etc.). These real-world scenarios are as valuable to a candidate as a traditional case study to a client prospect. Now the big finale, measuring analytics and making constant adjustments – read on to see how.

 

 


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