Video integration into your website can be a wonderful way to attract customers, share important information, gather leads, email follow-up prospects, and more. However, for your videos to have a positive (and not neutral or even negative) effect, it is important to consider a few questions before moving forward. Below are three signs it may be time to include video integration into your website.
You Have Someone on Your Team Who Understands Basic Video Production
This is a simple element that many people overlook: you must have someone on your team who will be able to quickly produce professional-looking videos without taking too much time away from other tasks. This doesn’t necessarily mean they have to have a film degree, but a basic awareness of camera work, lighting, sound, and video editing will make the difference for your company.
You Would Like to Educate Your Customers After the Sale
If you sell products or technologies that aren’t “one-step” or intuitive, then instructional videos can work wonders for not just your sales, but also for customer satisfaction after the sale. Similarly, seminars and webinars about important industry topics are great ways to generate leads, convert leads to customers, or keep existing customers happy and “in the know.”
You Have a Multi-Faceted Marketing Campaign
If you sell products or technologies that aren’t “one-step” or intuitive, then instructional videos can work wonders for not just your sales, but also for customer satisfaction after the sale.
For most companies, video integration is not the first marketing strategy to consider. While it can pay for itself exponentially with regards to lead generation and/or customer satisfaction, it is often costly both financially and in terms of time. From a marketing standpoint, it is most often a safer strategy to begin with more traditional methods like customer outreach, newsletters, content writing, and press releases, as well as to adhere to crucial new developments in SEO and social media. However, if your marketing campaign is already well-rounded, then you are in a perfect position to add video integration to your marketing package. Speak to a Clarity consultant about other marketing services to consider, or about how to integrate video into your website, today.
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