Custom Website Widgets for eCommerce Marketing
Widgets are applications that you can install on top of your website to perform a variety of simple but useful tasks. In fact, there are widgets that perform virtually any function you can think of, from social media integration to telling the user the weather. With so many widgets, it can be hard to decide which ones (if any) are right for your eCommerce website. Below is Clarity’s list of top widgets for eCommerce websites.
Who Uses Website Widgets?
The most popular demographic for website widgets is the younger, more tech-savvy audience. They are the same people who are likely to use apps and be connected to mobile devices, so if you do decide to integrate widgets into your website, consult with Clarity about which ones are responsive or mobile-optimized. If your eCommerce website design \caters to a younger audience, consider integrating widgets. Don’t go overboard, though; your audience is also likely to favorite minimalist, on-trend website designs.
The Best Widgets for eCommerce
If your eCommerce business caters to a younger audience, consider integrating widgets. Don’t go overboard, though; your audience is also likely to favorite minimalist, on-trend website designs.
There are a variety of widgets that can be used for eCommerce. If you do a bit of research, you may notice a number of shopping cart widgets. Unless your business is very small, we recommend developing and integrating a shopping cart rather than using a widget. However, widgets that we do recommend for eCommerce companies include a feed of new product photos, a countdown until a sale ends, and easy payment widgets.
The Best Widgets for Marketing
All things being equal, we recommend integrating marketing widgets before you consider any other widgets. These will be the least obtrusive but most helpful widgets. They include Facebook, Twitter and Pinterest widgets; RSS feeds, and blog integration. All of these widgets will increase your reach and help others share your content. If you sell apparel or other visual products, a Pinterest widget will be a particularly powerful tool. Contact Clarity if you’re interested in a consultation about which widgets are best for your eCommerce website.
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