Every ecommerce store has a shopping cart integrated into its website. As your company grows, taking the next step with your shopping cart integration and making it part of your custom ecommerce development strategy can give your company the edge it deserves. Below are just a few of the opportunities you can expect when considering custom shopping cart integration into your ecommerce site. Custom Shopping Carts and Personalized Icons While it may seem like a small detail, custom development of your shopping cart icon can be a strong part of building a successful web presence. Customers typically trust visually appealing, well-branded companies, and details like a personalized shopping cart icon do not go overlooked. Freedom over shopping cart design is a major reason many ecommerce businesses choose custom shopping carts. Custom Shopping Carts and Customized Promotions Promoting your company through offers and deals will increase your lead conversion as well as overall customer satisfaction. A custom shopping cart can help you integrate promotions, such as buying one product and getting one half off, in an automated way. It can also help you track and reward people for referring their friends, “liking” a social media page, or entering a promotional code. If your business relies heavily on social media, then integrating your shopping cart with social media—for example, allowing someone the option of generating a Facebook post when they make a purchase—is a must. Custom Shopping Carts that are Integrated with Different Payment Systems Not all out-of-the-box shopping cart systems are integrated with all forms of payment a customer wants or needs to use, particularly if the form of payment is atypical. A custom shopping cart can integrate any form of payment system necessary or even account for different currencies across countries. Social Media integration for Custom Shopping Carts If your business relies heavily on social media, then integrating your shopping cart with social media—for example, allowing someone the option of generating a Facebook post when they make a purchase—is a must. At Clarity Ventures, we can integrate your custom shopping cart into all the major social media outlets, like Pinterest, Facebook, and Twitter. Find out more about Clarity VenturesSee our Enterprise Web portfolio