LTL Shipping for eCommerce, Less Than Truckload Shipping, eCommerce Shipping Integration Austin - Clarity Ventures



LTL shipping, or less than truckload, is the transport of relatively small freight. Given the nature of most eCommerce businesses, most of the shipping used is LTL. Below is an overview of LTL shipping and some suggestions on how to integrate LTL shipping smoothly into your eCommerce website.

LTL Shipping Operations Versus Parcel Carrier Operations

Parcel Carrier Operations involve breaking shipping pieces down to units of 150 pounds or less. They typically compete with LTL shipping by convincing carriers to break their shipments down into smaller, more manageable units, while LTL shipping tries to deal with the least amount of units possible. By combining units together whenever possible, LTL shipping ensures that handling costs and the risk of damage are minimal.

Integrating LTL Shipping with your CRM System

CRM software can be customized for working with the shipping industry. LTL shipping uses a network of location-based hubs to deliver freight in the most efficient way possible, and a CRM system can help you track where your packages are at any given time. You can also integrate your CRM’s tracking system into your website, so that your customers can log in any time to track the status of their orders. Your CRM system can also be customized to seamlessly integrate rate quotes and freight charges.

If you provide one set of expectations for your customers and don’t follow through, the customers are less likely to return.

LTL Shipping Integration and eCommerce

Managing customer expectations is an important part of any eCommerce business. If you provide one set of expectations for your customers and don’t follow through, the customers are less likely to return. Shipping is one area in which customer expectations must be particularly monitored, since there are many external forces that could affect your customers’ package status. By creating a system in which you can communicate their order status to them in real-time and inform them of any delays that may occur, you’re making sure your customer stays informed and satisfied.

For more information on LTL shipping integration, speak to a Clarity representative today.

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