Mobile ecommerce (or, mCommerce) has grown to 38% of shoppers having completed a purchase on a mobile device by early 2012, compared to less than half of that in late 2009. This shift in consumer behavior is causing a new wave of mobile development in order to provide enjoyable shopping experiences on these devices. Consider this popular question: "How do I know if mCommerce is right for my business?" Well, if your business currently sells products online and doesn't have a clear mobile ecommerce strategy, you're losing sales. ecommerce Development for Mobile Devices In a world where mobile internet access becomes more popular every year and smartphone penetration has reached over 50%, all ecommerce companies should have a mobile strategy. This mobile strategy can come in two forms: mobile-friendly website development or native app development. Types of Mobile ecommerce Development for Phones and Tablets Mobile-friendly website development is beneficial because it requires no downloads and works just like any other website. These mobile sites work on all platforms (iPhone, iPad, Android phone and tablet, Windows Phone, etc.) which decreases the overhead of development investment. Mobile-friendly website development is beneficial because it requires no downloads and works just like any other website. Native app development is useful when the user data and engagement functionality is robust. The application will allow your business to stay more engaged via push notifications of sale events and automatically stored user data. Mobile ecommerce Developers in Austin, Texas Clarity Ventures is a mobile web development company with over 200 successful projects. Clarity has experience creating mobile apps (iPhone, iPad, Android, Windows, etc.) as well as mobile-friendly websites with HTML5. If you're interested in a mobile project for your company, please contact us by filling out the form below or calling us at 800.928.8160. Find out more about Clarity VenturesSee our Enterprise Web portfolio