Newsletters are a great way to inform your customers or clients about new events, products, or developments within your company. They also generate and maintain interest, and keep your business’s name in the forefront of the customer’s mind. Below are some best practices to keep in mind as you integrate a newsletter campaign into your company’s marketing plan. Newsletter Template Design One important thing to consider in your newsletter campaign is the design of the newsletter template. Using a template is an effective, easy way to maintain consistency and branding in your newsletters. You can either design your own, call in an expert, or use a newsletter program that generates its own templates. If you choose to design your own, keep in mind that many email clients do not automatically load images. Therefore, the newsletter template shouldn’t be too image-heavy, and the overall design should be effective either with or without images. Effective, Simple Calls to Action in Newsletters Each newsletter should have a goal, and its call to action should be clearly conveyed. Provide the reader with ample opportunities to take the next step. If you’re promoting new products, for example, then describe the products using concise, compelling text, and provide clear and visible links next to each product so the customer can learn more or make a purchase. Frequency of Newsletter Blasts First and foremost, the customer should always have the opportunity to opt out of your newsletter campaign. Always provide an “unsubscribe” button, and make the unsubscribing process easy. The rule of thumb to remember is that your customer should never feel like you’re harassing them or wasting their time with unimportant information. Beyond that, the frequency of your email blasts will vary based on your company. Some businesses provide weekly updates, some provide monthly, and others provide an update whenever there’s a new product or development. The rule of thumb to remember is that your customer should never feel like you’re harassing them or wasting their time with unimportant information. Ask a Clarity online marketing expert if you have further questions about developing a newsletter campaign, or if you’re ready to integrate one into your business today. Find out more about Clarity VenturesSee our Enterprise Web portfolio