If you’re a nonprofit organization, SEO, or Search Engine Optimization, may not be your top consideration. However, it is important for your nonprofit organization to consider its SEO strategy, in order to maximize your impact on clients, your ability to recruit volunteers, and your capacity to secure donations. Below are a few of the top strategies to consider as your develop your nonprofit SEO plan. Keyword Optimization for Nonprofits Keyword optimization is especially important for nonprofits, and it can also be one of the biggest challenges. Nonprofits differ from traditional businesses in that they are usually targeting three distinct audiences: clients, volunteers, and donors. Each of these audiences will require a different message and a different set of keywords. For example, a mentorship program will use a vastly different set of keywords to target students as opposed to established donors. A Clarity SEO expert can help you implement an SEO optimization strategy that takes into account each and every audience you wish to target. Link Building for Nonprofits Link building is a great way for your nonprofit to boost not just its authority with search engines, but its overall image with its target audience. Nonprofits are also in the perfect position to present compelling, newsworthy content to blogs and news websites. A Clarity SEO expert can help you target the blogs and websites that will not just increase your page rank, but will also have a direct impact on interested parties and increase your overall reach. Link building is a great way for your nonprofit to boost not just its authority with search engines, but its overall image with its target audience. SEO Opportunities for Nonprofits There are a number of SEO opportunities that exist specifically for nonprofit businesses. For example, many reputable directories provide free listings for nonprofit organization websites. Additionally, programs like Google Grants can provide free Adwords to impressive nonprofits who apply for the grant. Nonprofits have a special advantage over for-profit businesses in certain areas, and an SEO expert can find these areas. Speak to Clarity today if you’re a nonprofit seeking a professional SEO services. Find out more about Clarity VenturesSee our Enterprise Web portfolio