Benefits of Custom eCommerce Catalog Development
Custom catalog development that sets your eCommerce store apart
At the heart of every good eCommerce website is its product catalog. The look and ease of use of your catalog could make or break a sale. It is your chance to present your products to your customers and potential customers, and it may even be the first page of your website that your customers happen to see. So why would you want to have a generic catalog that looks like your competition’s? By developing a custom product catalog, your eCommerce catalog will be distinctive as well as superior compared to others.
Have Your Catalog Match Your Website Design
One of the great benefits of custom catalog development is the ability to make your product catalog look any way that you want. You can ensure that the catalog pages will go perfectly with the rest of your website. Also if you have a particular number of items that you want shown on each page or want certain information shown on every page, custom development will let you make those important decisions. By using generic product catalog development software, you are tied to certain templates that limit your layout and design options. Decisions are made because that is what the software will let you do, instead of getting to choose what you want your catalog to look like. It’s your business and your product catalog; you should be the one in control. Custom development lets you make those decisions on your own.
Unlimited Products and Categories Help Customers Find Everything They Want
Another perk of custom catalog development is being able to add as many products and product categories as you want. Some catalog software can only handle a certain number of products, which could limit your product offerings. By using custom catalog development, you will be able to add as many products as you want to sell. Custom development also allows you to create as many categories as you want for your products to be in. Instead of just having generic sounding categories, you can use what your actual customers are searching for to create product categories. Custom catalog development lets you show and sell your customers what they are looking for with ease.
Multiple Stores? Let One Custom Catalog to Handle All of Them
Custom catalog development can also enable you to use one product catalog for multiple eCommerce stores. If your business uses multiple eCommerce websites to sell your goods, such as having a site for the general public and another for your preferred customers, dealing with several product catalogs can be costly and time consuming. Developing a custom catalog that can span across all of your stores will make it easy for you to quickly add and update your products and categories. If you want certain items in the catalog to only be available at one of the stores, custom development can make that happen.
Make Your Catalog Go Mobile
Statistics show that more and more people are using their smartphones and mobile devices to buy items online. Having a website and a product catalog that is mobile friendly with a responsive web design makes it easier for your customers to use their devices to purchase from you when they are on the go. Custom product catalog development enables you to make your store look good and be easy to use on smartphones, which can help increase your sales.
Clarity Can Help
Our team at Clarity includes numerous web developers who specialize in customizing client’s websites to fit their business needs. Our product catalog system allows you to add as many products and categories as you need to and make your catalog look exactly the way that you want it to. To find out more about how Clarity can create a custom product catalog for your eCommerce business, call or click to contact us today!