Come Up a Social Media Marketing Strategy
Before moving forward, you need to build a solid social media strategy. It is necessary if you want a consistent traffic flow to your eCommerce store. Here are some things you can to get started:
- Choose a social platform that would work well for your business
- Get your brand’s name registered. Keep it the same across various sites
- Attract a following through targeted posts and regular updates
Keep in mind that social networking takes up a lot of energy and time. So make sure you only utilize the platforms that are significant to your specific customer base.
Create an Email Marketing Strategy
After social media marketing, email marketing is one of the most beneficial communication channels. To get started with email marketing, you need to choose a provider. There are many providers in the market. These include Constant Contact, Get Response, MailChimp, etc. After that, you can set up an email campaign by crafting templates, a welcome email, upsell emails, abandoned cart emails, etc.
Update and Refresh Products
After you have attracted enough customer base to your online store through social media and email, it is important to regularly update your platform. It will ensure your customers keep coming back. You can utilize features like a separate section for “featured products,” customer testimonials, “similar products” recommendations, etc. It may also be a great idea to update the appearance of your online storefront to improve user experience.