Ruby et Violette

Design • SEO • eCommerce

The Client

Ruby et Violette is an eCommerce store offering baked goods to be shipped or hand delivered to customers. This Client engaged Clarity to build the storefront with significant custom development and unique features. This development site (soon to be live) has many aspects that make it one of the better shopping experiences on the web, including order customization, social integration, and engaging imagery to increase customer loyalty/retention and sales potential.

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Existing Problems

Ruby et Violette is an online eCommerce store, offering baked goods to be shipped or hand delivered to customers. This Client engaged Clarity to build the storefront with significant custom development and unique features. The website many aspects that make it one of the better shopping experiences on the web, including order customization, custom gift packaging, social integration, magazine coverage, and engaging imagery to increase customer loyalty/retention and sales potential.

Our Solutions

Clarity developed a shopping cart that encompassed the entirety of the Client's requirements for a great eCommerce customer experience. The storefront included many crucial fundamentals including UPS World Ship integration, customer data migration, order page development, Authorize.Net verification, and other things. The customer experience was designed with carefully organized category listings pages, a "How to get started" page, tailored sections for weddings and corporations, and more. Social integration was developed in order to allow customers to share their order as they complete it.

Ruby et Violette

Creating the Best Damn Cookies, Period

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The Benefits

The benefits are many for Ruby et Violette, including complete data organization which was a result of Clarity's migration and port to the new site/database. The shipping integration combined with the other site elements that contribute to the checkout process help this Client run a smooth operation online. The social sharing integration gives Ruby et Violette a leg up on their competition, which don't have the advantage of frictionless social sharing of orders. Order customization, with auto-package sizing, allows the Client to offer a great experience while increasing the order size per customer.

 

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Technologies

Clarity used a PHP base for this website, including a HTML5 and CSS3 design framework. Social share functionality was implemented according to their respective network sites. LemonStand™ was utilized as a core for the eCommerce storefront, and was heavily customized for their user experience, custom ordering and packaging.

css3 html5 lemonstand php telerik drupal