At times, online retailers take transaction forms like a formality to complete the sales process. However, this should not be the case. The transaction forms are an important tool when it comes to establishing and building trust among the customers.

Keep in mind that if you ask the customers to fill a long transaction form, you are asking them to trust you with the details they are providing. This is not only about the contact details. They might also have to fill in the debit or credit card details. Many people are hesitant to share such details.

To make sure that they don’t hesitate to share such information, you need to establish and build trust. You can include logos in a location where it can be seen to build trust and close the transaction. But make sure that the logos are recognizable to the customers.

One of the primary reasons for cart abandonment is the surprising cost. It is generally related to the shipping charges which show up on the checkout page.

To reduce the cart abandon rate caused by price issues, check if the shipping cost is transparent when the shoppers are checking out the products. You can include a shipping calculator before the checkout page. This can help to estimate the shipping cost and reduce the abandoned cart rate.

Another great approach is to reduce the shipping cost itself. You can do this by providing discounted or free shipping over a specific order value. For example, Amazon offers free shipping for orders of $25 or more. This not only helps in reducing the cart abandon rate but also helps to generate more sales. This is because customers will try to buy additional items to qualify for free shipping for orders of $25 or more.

You shouldn’t just rely on the responders for trying to save the abandoned carts. If you receive a notification of a cart being abandoned, you can reach out to the customer personally and ask if there is anything that you can help them out with.

You might come to learn that they abandoned the cart because they had a coupon code that didn’t work. If it is possible to solve their problem, they can go back to your site to complete the process. The customers will also appreciate the fact that you took the time to reach out to them. Therefore, personal outreach plays a very important role to reduce the abandoned shopping cart rate.

Hardly do customers decide on a product, select it, and check out in one streamlined experience. Just as in the real store, shopping online is indirect and not even close to linear. So, the easier you make it for them to move between the store and the cart, the more likely they are to stick to your website and make the checkout.

However, making the navigation smoother and easier is not easy. Even biggies like Amazon are experimenting with checkout flow for optimizing the checkout experience. You should make it easier for the customers to save the product and return to it when they want to by keeping the cart in progress.

In case someone is abandoning the cart during the checkout process, there is a chance that you have got hold of their email address. You can set up an auto-responder email notifying them about the items they have left in the cart. You can follow it up with 1-2 more emails that are distributed over the next 24 hours.

In your email, show them the products they have left in the cart, along with the call-to-action. So, they can return to the website and complete the checkout process. In case they don’t, you can use discount emails to entice them to make the purchase.