International Marketplace Integrated with your ERP-CRM

Multilingual Support

A recent report about building better customer experiences found that maintaining customer engagement was one of the most important priorities for contact centers and, logically, marketplace platforms. [2] Multilanguage support is critical, and this requires a supportive software infrastructure. Content generation, website copy, whitepapers, product descriptions, instructions, icons and directional arrows need to comply with local languages and display practices to engage customers. Simply translating existing copy isn’t enough; it’s vital to create appealing copy based on local tastes, social media trends and content requirements of the targeted buyer profile. This is made possible through a multilingual integrate online store or multilingual eCommerce integration.

Multicurrency Shopping Carts

Customers want to pay in their own currency without needing to make complex conversion calculations. That’s why using a multi-currency integrated eCommerce solution is so important, because it enables companies to include a multicurrency module to integrate live exchange rates, automatic displays of price in the appropriate currency and real-time updates that display the right price at all times. It's difficult for users to view your product in another currency. Instead of making a decision on the size or color, they're trying to figure out if it's a good deal and converting the price in their head. You've always heard that you should "Remove all barriers of entry" if you want to increase conversions? Well, currency conversions are a barrier and there's no reason that you can't remove that barrier.

Local Competition

It’s critical to offer customers something more than a better price to convince those in foreign jurisdictions to buy products when acceptable local products are available. That’s why website infrastructure is so critical because it can provide a superior experience for researching products, finding specialty items, providing shipping options and delivering seamless self-service ordering experiences. It’s important to research each aspect of providing products in different jurisdictions including whether to use local suppliers, how to tweak products for local tastes, etc.

Multiple Payment Options

Payment options should include several payment methods through the use of a multi-currency eCommerce integration, but it’s even more critical to research each country and choose the most popular payment method. One payment provider study determined that choosing a popular local provider can increase conversions by 10 percent. [3] Partnering with a payment-gateway company with multiple connections also makes sense because it increases the options of rerouting payments through multiple gateways.

Region-specific Content

There are multiple options for providing region-specific content when the company’s platform has a robust API layer and integrated software. Possible approaches include designing several proprietary designs for each store. Designers can add banners to target buyers from key jurisdictions, and complex coding can provide solutions that adjust everything including images, text, layout and left-to-right or right-to-left placement depending on whether the copy targets one of the seven languages using right-to-left displays.

Adding Foreign Domains

The best proactive strategy for protecting sales and key terms used in website searches is registering international domains. It’s important to register popular, top-level domains such as those using “.com” and other locations. Country-specific domains--such as “co.uk,” ”.fr” and .ca also provide a better eCommerce solution for SEO ranking and optimization of keywords for each locale.

Regulatory Issues

Regulatory requirements are constantly evolving, and when companies market products in many jurisdictions, the problems of compliance increase exponentially. That’s why automated monitoring and real-time updates are so important when operating a marketplace platform. For example, it might be required that each customer reads policy information, or compliance issues could be more challenging such as meeting HIPAA guidelines for health-monitoring products.