International Marketplace Integrated with Your ERP-CRM

Multilingual Support

Maintaining customer engagement is a top priority for creating better customer experiences and interaction with your platform. Multilanguage support is critical for this in an international marketplace. For best results, your software infrastructure has to support and manage this feature seamlessly. Website content, including articles and blogs, white papers, product descriptions, instructions, image labels, icons, and more, need to comply with local languages and presentation styles to engage customers. Simply translating existing copy isn’t enough; it’s vital to create appealing copy based on local tastes, social media trends, and content requirements of the targeted buyer profile. This is made possible through a multilingual integrate online store or multilingual eCommerce integration.

Multicurrency Shopping Carts

Customers want to pay in their own currency without needing to make complex conversion calculations. That’s why using a multi-currency integrated eCommerce solution is so important. It enables companies to include a multicurrency module to integrate live exchange rates, automatic displays of price in the appropriate currency, and real-time updates that display the right price at all times. It's difficult for users to view your product in another currency. Instead of making a decision on the size or color, they're trying to figure out if it's a good deal and converting the price in their head. You've always heard that you should "Remove all barriers of entry" if you want to increase conversions? Well, currency conversions are a barrier and there's no reason that you can't remove that barrier.

Local Competition

It’s critical to offer customers something more than a better price to convince those in foreign jurisdictions to buy products when acceptable local products are available. Your website infrastructure needs to provide a superior experience for researching products, finding specialty items, and providing shipping options with a seamless self-service ordering process. With international marketing, it’s vital to research each aspect of marketing and providing products to different jurisdictions, including whether to use local suppliers and how to adapt products for local preferences.

Multiple Payment Options

An international marketplace platform should include several payment methods through the use of a multicurrency eCommerce integration, but it’s just as critical to research each country and choose the most popular payment methods and providers to support. Different countries can have different ways of making payments, even if they share the same currency [3]. Partnering with a payment-gateway company with multiple connections increases the options for rerouting payments through multiple gateways. Clarity’s Payment Hub solution gives international marketplaces an edge because it breaks through the limitations of other payment gateway and point of sale systems. You can read more about that here, in our Point of Sales Solution with MagTek blog post.

Region-Specific Content

There are multiple options for providing region-specific content when the company’s platform has a robust API layer and integrated software. Possible approaches include designing several proprietary designs for each store. Designers can add banners to target buyers from key areas, and displays can be adjusted for the images, text, and layouts that cater to those buyers’ specific expectations and needs. Even the placement of text and images, etc., on the page can be adjusted from left to right or right to left, depending on the reading direction of buyers’ languages.

Adding Foreign Domains

The best proactive strategy for protecting sales and key terms used in website searches is registering international domains. It’s important to register popular, top-level domains such as those using “.com” and other locations. Country-specific domains, such as co.uk, .fr, and .ca also provide a better eCommerce solution for SEO ranking and optimization of keywords for each locale.

Regulatory Issues

Regulatory requirements are constantly evolving, and international marketplaces have to keep on top of them to avoid compliance issues. That’s why automated monitoring and real-time updates are so important when operating a world wide marketplace platform. For example, it might be required that each customer reads policy information, or compliance issues could be more challenging such as meeting HIPAA guidelines for health-monitoring products.