Understanding What Your Clients Need Contextually
The global marketplace increasingly favors specialty platforms for B2B eCommerce sales, and companies can now design their own international marketplaces or sell on multiple platforms to extend their marketing reach. It’s valuable to leverage these sales, marketing, lead-generating and commission-generating opportunities, but success depends on how well a business handles the challenges of marketplace sales. Specifically, successful companies speak contextually to an audience of varying interests, nationalities and purchasing habits.
It’s critical to manage complex inventory issues, content marketing, multiple languages, Web store connectors and other automatic processes to boost loyalty, build trust and facilitate conversions. A Forrester Consulting study listed the following:
- It’s easier to generate commission revenue without the associated costs of storing, shipping and manufacturing additional product lines.
- Companies can offer small-run and niche products.
- Marketplace sales provide multiple product lines and associated services on one website.
- Companies can build deeper relationships with existing customers and leverage new clients from different areas.