Clarity eCommerce Framework
B2B eCommerce Solutions

A robust eCommerce solution with business intelligence, native SEO architecture, a headless option for platform independence, and standardized integrations for ERPs, CRMs, taxes, and global shipping.

ECommerce software that works with web hosting, cloud hosting, your own server, or a third-party hosting provider.

Powerful eCommerce Built to Scale

Clarity eCommerce Framework is an enterprise-class eCommerce platform solution that helps your online store scale and adjusts to your business's growth. It's an eCommerce solution for now and the future.

While full of advanced features out of the box, this eCommerce software can also be customized to match your unique business processes. Our scalable B2B eCommerce software—alongside our expert team—will support and enhance your business throughout all its stages of growth.

CMS, CRM, EHR, & ERP Integration

Ours is one of the few eCommerce solutions that can seamlessly integrate with line-of-business applications like Sage, Dynamics, Epicor, SYSPRO, Oracle, Infor, NetSuite, Avalara, and more—meaning you can get exactly what you need to manage your B2B eCommerce store efficiently. Inventory management, SEO features, multichannel selling, abandoned cart recovery, payment processor all connect with the best eCommerce platform around.

Global Shipping and Tax Calculations

Need an international B2C or B2B eCommerce platform for you global store? We've got you covered with international eCommerce features including shipping integrations, tax calculations via Avalara, multicurrency payment gateways, and key features for customs and duties no matter how many eCommerce sites you're running.

SMB Protocol eCommerce Platforms

The best eCommerce solutions for online shopping utilize Server Message Block (SMB) Protocol. Turn on impressive capabilities like a workflow engine that increases traffic with savvy marketing and search engine optimization; provide a seamless process from product catalog to order delivery; and send automatic reminders for for abandoned cart recovery.

Benefits of the Best eCommerce Solutions

Business logic workflows are fundamental to the integration, as this is where all the business processing happens. Certain events automatically activate different procedures. This means that the front-end store has real-time or batch communication with back-office application data and logic, delivering the best eCommerce experience available. 

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Improved Sales

Your sales personnel can access reports for year-to-date sales, month-to-date sales, accounts receivable aging, credit holds, and more. Being able to accept payments online simply adds to any options you currently use.

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Higher Return Rate

When you market to existing customers, you have a 60-70% chance of making the sale. Selling to a new prospect is only 5-20% likely. The right marketing strategies—supported by your eCommerce software—makes it more likley you'll address both.

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Increased Loyalty

Just a 5% increase in customer retention can boost profits by 25 percent. ECommerce features that let you target these customers can be a big boost to online business.

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Improved Experience

The best eCommerce platforms will improve customer experience with online membership renewals, loyalty rewards points programs, and accurate, up-to-date order statuses in their customer accounts.

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Effective Marketing

Utilize marketing tools and data to plan and run targeted campaigns, cross sell, upsell, and recommend relevant products. Bring more people to your eCommerce site with SEO tools that make search engines take notice, and incorporate social media platforms to connect with customers.

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Better Insights

Get data-driven sales insights into customer and partner activity with customer data analytics and reporting tools, including any third-party integrations you need.

Adobe Commerce as a B2B eCommerce platform

Smarter Planning

The best eCommerce solutinos consolidate cross-channel information, allowing you to better forecast your pipeline and schedule procurement/manufacturing accordingly, aiding in product management. 

Salesforce Commerce cloud as a B2B eCommerce platform

Integrated Solution

When integrating eCommerce software to your line-of-business applications, you enhance your customers' experiences while reducing overhead, creating more top-line and bottom-line revenue.

Trusted by 1300+ Clients

  • Disney
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  • Fujitsu
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Years Development Experience


US Based Employees

Powerful Integrations Into Your Business

All our eCommerce software integration solutions can be customized to work alongside back-office infrastructure. Click the options below to explore all the benefits.


Clarity Connect is a middleware integration solution that seamlessly connects to APIs to provide a scalable and secure integration. It translates data for use on your front-end website, portal, eCommerce store, or marketplace solution. Clarity Connect’s architecture provides a robust platform that allows you to connect your front-end web property to your line-of-business applications. This helps improve data sharing and automate business processes that other eCommerce solutions can't offer.

The architecture is a queue-based model that can cache data for validation or translation when being transferred between the applications. The robust API speaks many language,s so integrations with databases, supply chain software, EDI, cXML, FHIR, web hosting, payment gateways, APIs, and ERPs are all supported out-of-the-box.

For each new application that is connected to, a connector is created. This connector provides the mapping schema for the application, the connection type that is needed (e.g., REST, SOAP, JSON, XML), and any translate-transform code needed. This means that someone could purchase a product from an online store—like a prescription—and it could be automatically converted to HL7v2 and inserted into the patient record in their doctor’s portal.

ECommerce solutions better than Adobe Commerce or Salesforce Commerce Cloud

What's in Our Core Platform

Here are some of the more powerful features:

The ability to export, import, and manage all your catalog products in eCommerce software. Specialized settings for shipping, inventory, pricing, images, SEO features related to up-sells, and much more.

Attributes can be defined as dependent or non-dependent. You can adjust attribute settings to be filters, display in the product details page, display as tabs, or allow HTML. You can also assign unlimited custom fields to any entity type within the system, such as Categories, Users, or Accounts.

There are eight out-of-the-box ways your customers can easily reorder from you: wish lists, favorites, shopping lists, past orders, invoices, sales quotes, bulk XLS import, and a quick-add SalesPad UI. Plus, they can subscribe for automatic reordering.

Users have their own self-help dashboard that provides everything they need to track, manage, and make online payments. The user dashboard is also where they access their wishlists, favorites, returns, invoices, etc.

Whether purchasing items from different vendors or shipping products to different locations, Clarity eCommerce Framework provides out-of-the-box split shipping and payments.

Custom shopping lists can be created on the fly for any scenario—including, for example, "monthly office purchases" or “new hire materials.” This eCommerce software provides no end to the benefits of creating and managing your own custom shopping lists.

Customers can choose to be alerted when an item they want is back in stock, which improves conversion rates. Also available are advanced filtering, marketing segmentation, and tracking.

The best eCommerce solutions have invoicing built in. Whether you need to create downloadable PDFs, send customers notifications to pay their invoices, or allow customers to pay their outstanding invoices online, we’ve got you covered.

Our eCommerce platform provides a mechanism for subscriptions and includes a wallet with backup payment methods and a visual indicator of renewal dates, upgrade options, etc. This works very well for supplies and memberships and helps provide stable, recurring revenue when selling online.

Clarity eCommerce Framework provides both role- and customer-based pricing. When your clients log in, relevant prices for products and services automatically adjust for them by the eCommerce software.

In the event you need to implement special pricing from a relationship perspective, you can create those special pricing scenarios. A price rule can be related between a product and many different components such as accounts, categories, product types, users, etc. (e.g., 20% Off All Shirts This Weekend).

Have an existing website that you want to use, but it can’t offer purchasing, checkout, or invoicing? Clarity eCommerce Framework provides headless functionality and can be embedded into your enterprise eCommerce platform (including, Umbraco, Drupal, WordPress plugin, etc.).

Clarity eCommerce Framework provides an integration with the new Google Advanced eCommerce Analytics (GTM/GA Enhanced eCommerce). This makes it quick and easy for you to track your eCommerce performance.

The admin UI provides a single-click option to generate both product and category sitemap.xml files for registration with Google. There’s also an out-of-the-box WYSIWYG drag-and-drop editor for creating dynamic and robust category landing pages.

Clarity eCommerce Framework allows you to create custom product variants, as well as kits and bundles. You can also create and set your own pricing and inventory handling (e.g., reserve quantities for kits).

We’ve integrated hundreds of different less-than-truckload (LTL) and international shipping carriers. Clarity Ventures is also a certified Avalara partner if you want to integrate their sales tax tool out-of-the-box.

Modular Design to Adapt to All Types of Online Stores

Clarity eCommerce Framework has an extremely extensible and customizable architecture. For clients looking for more than just out-of-the-box, Clarity eCommerce Framework comes with modules for:

  • B2C and B2B eCommerce solutions
  • Multistore and multivendor eCommerce platforms
  • Customer-branded portals, distributor portals, and franchises
  • Customer-emulated ordering
  • Multilingual, multicurrency, and global marketplace
  • HIPAA-compliant websites
  • Custom pricing rules (beyond just discounts and promotions)

With Clarity Connect, we can integrate your eCommerce software with any CRM, ERP, PIM, 3PL, SCM, or any other third-party application or API. Clarity eCommerce Framework is used by clients for stores with up to 50 million SKUs, transacting hundreds of millions of dollars each year.

If you're looking for a solution that is designed to be customized and grow with your business, other eCommerce platforms just can't compare. Clarity eCommerce Framework is the best eCommerce solution for you.

Sage X3™ Integration

This short video will walk you through a Sage X3™ integration. This integration happens to be with to our Clarity eCommerce Framework platform, but it could be with any other web portal (e.g., WooCommerce, BigCommerce, Magento, Sitecore, HIPAA portal, etc.) or line-of-business application (e.g., CRM, EDI, etc.).

Expand eCommerce Marketing Capabilities

This demonstrates how we developed our product pages, product details module, and product catalog to enable our clients to customize their eCommerce site to meet their needs for user experience and marketing capabilities.

Improve Your Users' Experiences

This quick video shows our multi-tiered pricing solution for eCommerce websites that include retail, wholesale, distribution, and more. Multi-tiered pricing allows you to assign tiers or price points so you can cater your pricing to each type of user.

About the Tech

  • Clarity Technology Overview

    Clarity eCommerce Framework is an extensible platform that can be customized to your needs. Paired with our integration solution, Clarity Connect, you can connect all your data points from business applications and get real-time updates. Clarity Connect has persistent queuing so that data is sent repeatedly until there's confirmation the data has been properly received on the other end.

    Technology Details
  • Clarity eCommerce API gives you the freedom to customize and enhance the software integrations your business needs. We can give you a highly customized solution with faster development times and seamless integration with line-of-business systems. The API exposes over 10,000 endpoints which allows developers to integrate and automate any data, invoices, products, or any other eCommerce software you need.

    API Details
  • By integrating your eCommerce platform with your ERP, you can leverage your ERP's capabilities within the eCommerce website and have consistently accurate, up-to-date data. And not just your eCommerce platform—integrate your ERP to all your line-of-business applications, such as your CMS, inventory management system, PIM, 3PL, warehouse logistics software, payment processing, and SCM. We can integrate any ERP in a way that's seamless, scalable, and secure.

    ERP Integration Details
  • Bring the advantages of your CRM software to your eCommerce platforms so it's all accessible in one system. Having everything in one place improves user experience and makes it easier for you to keep track of everything. Some of our most popular CRM integrations are with Zoho, Microsoft Dynamics, and Salesforce.

    CRM Integration Details
  • Whether you're sharing lab results, answering medical questions, or allowing patients to update and schedule their own appointments, we've got you covered. We provide secure, HIPAA-compliant software and integrations so you can utilize your EMR or EHR's capabilities in a doctor-patient portal or medical eCommerce website implementation.

    EMR/EHR Integration Details
  • Our integration solution, Clarity Connects, gives you a way to fully integrate WooCommerce into your business systems. Benefits of WooCommerce integration include being able to manage complex and custom catalogs, add unlimited products and categories, generate custom sales reports, and much more.

    WooCommerce Integration Details
  • Integrated shipping allows the system to automatically provide accurate shipping rates, offer multiple shipping and carrier options, print shipping labels, and email tracking codes to both you and the customer as soon as the order is processed. Customized features include split and drop shipping, targeted shipments, freight instructions, and much more.

    Shipping Integration Details
  • Clarity eCommerce comes equipped with all the tools needed for a stress-free taxation process, including sales tax calculation by region and certificate management through Avalara. When you integrate Avalara with Clarity eCommerce, taxes are automatically calculated at checkout.

    Tax Integration Details

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A B2B eCommerce platform (business-to-business eCommerce platform) is an online marketplace or software solution that provides essential features to facilitate transactions between businesses. It enables wholesale and bulk purchasing of goods and services, streamlining the procurement process for organizations.

Unlike B2C (business-to-consumer) platforms, B2B eCommerce sales channels focus on catering to the specific needs of businesses, allowing them to negotiate prices, manage large orders, and establish long-term relationships with suppliers. These platforms often include features like catalog management, order processing, invoicing, and integration with enterprise systems to improve the customer experience.

B2B eCommerce platforms play a crucial role in enhancing efficiency, reducing costs, and expanding market reach for businesses by providing a digital space for seamless interactions and transactions between buyers and sellers in the business ecosystem. Such software solutions help companies connect better with their business customers.


Yes, many B2B eCommerce platforms are designed to manage multiple storefronts efficiently. These platforms recognize the diverse needs of businesses, especially those operating in various regions or catering to different customer segments.

By offering multi-store capabilities, B2B eCommerce platforms enable businesses to create and manage distinct storefronts with unique branding for different customer groups. This helps differentiate product assortments, sell multiple brands, and create different pricing structures. This functionality is valuable for companies with diverse product lines, regional variations, or separate business units, allowing them to tailor their online presence to specific audiences.

The centralized management provided by these platforms simplifies tasks such as inventory control, order processing, and marketing across multiple storefronts, fostering a cohesive and organized approach to B2B sales in a diverse market landscape.


Certainly, B2B eCommerce platforms are specifically designed to accommodate wholesale commerce and specific pricing structures. These platforms offer features that allow businesses to set tiered pricing based on factors such as order quantity, customer loyalty, or negotiated agreements.

Wholesale eCommerce functionality is crucial for B2B transactions, as businesses often engage in bulk purchasing, and pricing flexibility is a key aspect of negotiations. B2B eCommerce platforms facilitate the creation and management of price lists, discounts, and custom pricing models, empowering businesses to tailor their pricing strategies to the unique needs of their wholesale customers.

This capability of a wholesale store enhances transparency, efficiency, and trust in B2B transactions, catering to the complexities of bulk buying and fostering stronger relationships between manufacturers, distributors, and retailers in the business ecosystem. Such a B2B eCommerce platform can also handle customer-specific pricing and handle multople currencies to handle all of their business needs.

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