Clarity eCommerce Framework™

Components of our robust solution include built-in platform independence, complete administrative tools, native SEO tools and architecture, business intelligence and analytics capabilities, and back-end integration of global shipping and tax options.

image description

Trusted by 1300+ Clients

View All Case Studies
  • eqqe eqqe
  • management concepts management concepts
  • the institute of internal auditors the institute of internal auditors
  • gfs chemicals gfs chemicals
  • merck merck

How an eCommerce Site Can Grow Your Business

Clarity eCommerce Framework™ is an enterprise-class, high-performing, scalable eCommerce software platform. The platform has built-in integration to a robust content management system (CMS) and tools for administration, SEO, business intelligence, reporting, and analytics. For global shipping and tax calculations, it has back-end integration to line-of-business applications like Sage, Dynamics, Epicor, Syspro, Oracle, Infor, NetSuite, and more.

Clarity eCommerce Framework™ is a powerful tool for Server Message Block (SMB) Protocol. Enterprises can turn on impressive capabilities, such as a workflow engine that increases traffic with savvy marketing and provides a seamless process from the product catalog to order delivery. It can even send automatic reminders when users have left items in their cart. Custom-tailored solutions that leverage proven, flexible modules allow us to match our solution to your internal business processes—instead of needing to adjust your business workflow to our software.


Business logic workflows are fundamental to the integration, as this is where all the business processing happens. Certain events automatically activate different procedures. This means that the front-end website has real-time or batch communication with back-office application data and logic.

image description

Improved Sales

Your sales personnel can likeaccess reports for year-to-date sales, month-to-date sales, accounts receivable aging, credit holds, and more.

image description

Higher Return Rate

Increase sales to existing customers—which is 60-70 percent likely while selling to a new prospect is only 5-20 percent likely (Marketing Metrics book).

image description

Increased Loyalty

Just a 5 percent increase in customer retention can boost profits by 25 percent (Bain & Company).

image description

Improved Experience

Improve customer experience with accurate, up-to-date order statuses, online membership renewals, and loyalty rewards points programs.

image description

Effective Marketing

Utilize marketing tools and data to plan and run targeted campaigns, cross sell, upsell, and recommend relevant products.

image description

Better Insights

Get data-driven sales insights into customer and partner activity with data analytics and reporting tools.

image description

Smarter Planning

Cross-channel information allows you to better forecast your pipeline and schedule procurement / manufacturing accordingly.

image description

Integrated Solution

When integrating eCommerce to your line-of-business applications, you enhance your customers' experiences while reducing overhead, creating more top-line and bottom-line revenue.

What's in Our Core Platform

Here are some of the more powerful features:

The ability to export, import, and manage all your catalog products. Specialized settings for shipping, inventory, pricing, images, SEO-related up-sells, and much more.

Attributes can be defined as dependent or non-dependent. You can adjust attribute settings to be filters, display in the product details page, display as tabs or allow HTML. You can assign unlimited custom fields to any entity type within the system, such as Categories, Users, or Accounts.

There are eight out-of-the-box ways your customers can easily reorder from you: wish lists, favorites, shopping lists, past orders, invoices, sales quotes, bulk XLS import and a quick-add SalesPad UI. Plus, they can subscribe for automatic reordering.

Users have their own self-help dashboard that provides everything they need to track, manage, and pay for orders. The user dashboard is also where they access their wishlists, favorites, returns, invoices, etc.

Whether purchasing items from different vendors, or shipping products to different locations, Clarity eCommerce Framework™ provides out-of-the-box split shipping and payments.

Custom shopping lists can be created on the fly for any scenario—including, for example, "monthly office purchases" or "new hire materials". There’s no end to the benefits of creating and managing your own custom shopping lists.

Customers can choose to be alerted when an item they want is back in stock, which improves conversion rates. Also available are advanced filtering, marketing segmentation, and tracking.

Clarity eCommerce Framework™ has invoicing built in. Whether you need to create downloadable PDFs, send customers notifications to pay their invoices, or allow customers to pay their outstanding invoices online, we’ve got you covered.

Clarity eCommerce Framework™ provides a mechanism for subscriptions and includes a wallet with backup payment methods and a visual indicator of renewal dates, upgrade options, etc. This works very well for supplies and memberships and helps provide stable, recurring revenue.

Clarity eCommerce Framework™ provides both role and customer-based pricing so that when your clients log in, relevant prices for products and services automatically adjust for them.

In the event you need to implement special pricing from a relationship perspective, price rules would be what you use to create those special pricing scenarios. A price rule can be related between a product and many different components such as accounts, categories, product types, users, etc. (e.g., 20% Off All Shirts This Weekend).

Have an existing website that you want to use, but it can’t offer purchasing, checkout or invoicing? Clarity eCommerce Framework™ provides headless functionality and can be embedded into your existing website. (including WordPress, Umbraco, Drupal, etc.).

Clarity eCommerce Framework™ provides an integration with the new Google Advanced eCommerce Analytics (GTM/GA Enhanced eCommerce). This makes it quick and easy for you to track your eCommerce performance.

The admin UI provides a single-click option to generate both product and category sitemap.xml files for registration with Google. There’s also an out-of-the-box WYSIWYG editor for creating dynamic and robust category landing pages.

Clarity eCommerce Framework™ allows you to create custom product variants, as well as kits and bundles. You can also create and set your own pricing and inventory handling (e.g., reserve quantities for kits).

We’ve integrated hundreds of different less-than-truckload (LTL) and international shipping carriers. Clarity Ventures is also a certified Avalara partner if you want to integrate their sales tax tool out of the box.


Clarity Connect™ is a middleware integration solution that seamlessly connects to APIs that provide a scalable and secure integration. It translates data for use on your front-end website, portal, or eCommerce store or marketplace. Clarity Connect’s architecture provides a robust platform that allows you to connect your front-end web property to your line-of-business applications, so you can improve data sharing and automate business processes.

The architecture is a queue-based model that can cache data for validation or translation when being transferred between the applications. The robust API speaks many languages so integrations with databases, supply chain software, EDI, cXML, FHIR, web services, APIs, and ERPs are all out-of-the-box, supported connection types.

For each new application that is connected to, a connector is created. This connector provides the mapping schema for the application, the connection type that is needed (e.g., REST, SOAP, JSON, XML) and any translate-transform code needed. This means that someone could purchase a product from an online store, like a prescription, and it could be automatically converted to HL7v2 and inserted into the patient record in their doctor’s portal.

image description image description

Powerful Integrations into Your Business

All our integration solutions can be customized to work alongside any back-office infrastructure. View the featured options to the right or click the button below to explore all integrations.

Learn More About Clarity eCommerce Framework™

Clarity eCommerce Framework™ has an extremely extensible and customizable architecture. For clients looking for more than just out-of-the-box, Clarity eCommerce Framework™ comes with modules for:

  • Multi-store and/or multivendor eCommerce sites
  • Customer-branded portals, distributor portals, and franchises
  • Customer-emulated ordering
  • Multilingual, multicurrency, and global marketplace
  • HIPAA compliance
  • Custom pricing rules (beyond discounts and promotions)

With Clarity Connect™, we can integrate your eCommerce solution with any CRM, ERP, PIM, 3PL, SCM, or any other third-party application or API. Clarity eCommerce Framework™ is used by clients for stores with up to 50 million SKUs, transacting hundreds of millions of dollars each year. If you're looking for a solution that is designed to be customized and grow with your business, look no further. Clarity eCommerce Framework™ is the solution for you.

Sage X3™ Integration

This short video will walk you through a Sage X3™ integration. This integration happens to be with to our Clarity eCommerce Framework™ platform, but it could be with any other web portal (e.g., WooCommerce, BigCommerce, Magento, Sitecore, HIPAA portal, etc.) or line-of-business application (e.g., CRM, EDI, etc.).

Expand eCommerce Marketing Capabilities

This demonstrates how we developed our product pages, product details module, and product catalog to enable our clients to customize their eCommerce site to meet their needs for user experience and marketing capabilities.

Improve Your Users' Experiences

This quick video shows our multi-tiered pricing solution for eCommerce websites that include retail, wholesale, distribution, and more. Multi-tiered pricing allows you to assign tiers or price points so you can cater your pricing to each type of user.

Request a Quote
Please feel free to send any associated files to us at:
[email protected]
Privacy Statement | Terms of Use
Click anywhere outside this form to close.
Request a Demo
Please feel free to send any associated files to us at:
[email protected]
Privacy Statement | Terms of Use
Click anywhere outside this form to close.
Ask an Expert
Please feel free to send any associated files to us at:
[email protected]
Privacy Statement | Terms of Use
Click anywhere outside this form to close.
Please feel free to send any associated files to us at:
[email protected]
Privacy Statement | Terms of Use
Click anywhere outside this form to close.