Clarity eCommerce Framework
B2B eCommerce Solution

A robust eCommerce solution with business intelligence, native SEO architecture, a headless option for platform independence, and standardized integrations for ERPs, CRMs, taxes, and global shipping.

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Powerful eCommerce Built to Scale

Clarity eCommerce Framework is an enterprise-class eCommerce platform solution that helps your business scale and adjusts to your business's growth. It's an eCommerce solution for now and the future. While versatile out of the box, it can also be customized to match your unique business processes. Our scalable B2B eCommerce solution, alongside our expert team, will support and enhance your business throughout all its stages of growth.

CMS, CRM, EHR, & ERP Integration

Ours is one of the few eCommerce solutions that can seamlessly integrate with line-of-business applications like Sage, Dynamics, Epicor, Syspro, Oracle, Infor, NetSuite, Avalara, and more—meaning you can get exactly what you need to manage your online store efficiently.

Global Shipping and Tax Calculations

Need an international B2C or B2B eCommerce platform? We've got you covered with shipping integrations, tax calculations via Avalara, and specific features for customs and duties.

SMB Protocol eCommerce Platforms

The best e-commerce solutions utilize Server Message Block (SMB) Protocol. Turn on impressive capabilities like a workflow engine that increases traffic with savvy marketing; provide a seamless process from product catalog to order delivery; and send automatic reminders for items left in the cart.


Business logic workflows are fundamental to the integration, as this is where all the business processing happens. Certain events automatically activate different procedures. This means that the front-end website has real-time or batch communication with back-office application data and logic.

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Improved Sales

Your sales personnel can access reports for year-to-date sales, month-to-date sales, accounts receivable aging, credit holds, and more.

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Higher Return Rate

Increase sales to existing customers—which is 60-70 percent likely while selling to a new prospect is only 5-20 percent likely (Marketing Metrics book).

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Increased Loyalty

Just a 5 percent increase in customer retention can boost profits by 25 percent (Bain & Company).

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Improved Experience

Improve customer experience with accurate, up-to-date order statuses, online membership renewals, and loyalty rewards points programs.

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Effective Marketing

Utilize marketing tools and data to plan and run targeted campaigns, cross sell, upsell, and recommend relevant products.

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Better Insights

Get data-driven sales insights into customer and partner activity with data analytics and reporting tools.

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Smarter Planning

Cross-channel information allows you to better forecast your pipeline and schedule procurement / manufacturing accordingly.

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Integrated Solution

When integrating eCommerce to your line-of-business applications, you enhance your customers' experiences while reducing overhead, creating more top-line and bottom-line revenue.

Trusted by 1300+ Clients

  • Disney
  • San Antonio
  • Merck
  • PNY
  • San Diego International Airport
  • Fujitsu
  • Acon
  • Prince
  • Leon County




Years Development Experience


US Based Employees

Powerful Integrations Into Your Business

All our integration solutions can be customized to work alongside back-office infrastructure. Click the options below to explore all the benefits.


Clarity Connect is a middleware integration solution that seamlessly connects to APIs that provide a scalable and secure integration. It translates data for use on your front-end website, portal, or eCommerce store or marketplace solution. Clarity Connect’s architecture provides a robust platform that allows you to connect your front-end web property to your line-of-business applications, so you can improve data sharing and automate business processes.

The architecture is a queue-based model that can cache data for validation or translation when being transferred between the applications. The robust API speaks many languages so integrations with databases, supply chain software, EDI, cXML, FHIR, web services, APIs, and ERPs are all out-of-the-box, supported connection types.

For each new application that is connected to, a connector is created. This connector provides the mapping schema for the application, the connection type that is needed (e.g., REST, SOAP, JSON, XML) and any translate-transform code needed. This means that someone could purchase a product from an online store, like a prescription, and it could be automatically converted to HL7v2 and inserted into the patient record in their doctor’s portal.

platform architecture

What's in Our Core Platform

Here are some of the more powerful features:

The ability to export, import, and manage all your catalog products. Specialized settings for shipping, inventory, pricing, images, SEO-related up-sells, and much more.

Attributes can be defined as dependent or non-dependent. You can adjust attribute settings to be filters, display in the product details page, display as tabs or allow HTML. You can assign unlimited custom fields to any entity type within the system, such as Categories, Users, or Accounts.

There are eight out-of-the-box ways your customers can easily reorder from you: wish lists, favorites, shopping lists, past orders, invoices, sales quotes, bulk XLS import and a quick-add SalesPad UI. Plus, they can subscribe for automatic reordering.

Users have their own self-help dashboard that provides everything they need to track, manage, and pay for orders. The user dashboard is also where they access their wishlists, favorites, returns, invoices, etc.

Whether purchasing items from different vendors, or shipping products to different locations, Clarity eCommerce Framework provides out-of-the-box split shipping and payments.

Custom shopping lists can be created on the fly for any scenario—including, for example, "monthly office purchases" or “new hire materials”. There’s no end to the benefits of creating and managing your own custom shopping lists.

Customers can choose to be alerted when an item they want is back in stock, which improves conversion rates. Also available are advanced filtering, marketing segmentation, and tracking.

Clarity eCommerce Framework has invoicing built in. Whether you need to create downloadable PDFs, send customers notifications to pay their invoices, or allow customers to pay their outstanding invoices online, we’ve got you covered.

Our eCommerce platform provides a mechanism for subscriptions and includes a wallet with backup payment methods and a visual indicator of renewal dates, upgrade options, etc. This works very well for supplies and memberships and helps provide stable, recurring revenue.

Clarity eCommerce Framework provides both role and customer-based pricing so that when your clients log in, relevant prices for products and services automatically adjust for them.

In the event you need to implement special pricing from a relationship perspective, price rules would be what you use to create those special pricing scenarios. A price rule can be related between a product and many different components such as accounts, categories, product types, users, etc. (e.g., 20% Off All Shirts This Weekend).

Have an existing website that you want to use, but it can’t offer purchasing, checkout or invoicing? Clarity eCommerce Framework provides headless functionality and can be embedded into your existing website (including WordPress, Umbraco, Drupal, etc.).

Clarity eCommerce Framework provides an integration with the new Google Advanced eCommerce Analytics (GTM/GA Enhanced eCommerce). This makes it quick and easy for you to track your eCommerce performance.

The admin UI provides a single-click option to generate both product and category sitemap.xml files for registration with Google. There’s also an out-of-the-box WYSIWYG editor for creating dynamic and robust category landing pages.

Clarity eCommerce Framework allows you to create custom product variants, as well as kits and bundles. You can also create and set your own pricing and inventory handling (e.g., reserve quantities for kits).

We’ve integrated hundreds of different less-than-truckload (LTL) and international shipping carriers. Clarity Ventures is also a certified Avalara partner if you want to integrate their sales tax tool out of the box.

Modular Design to Adapt to All Types of Online Stores

Clarity eCommerce Framework has an extremely extensible and customizable architecture. For clients looking for more than just out-of-the-box, Clarity eCommerce Framework comes with modules for:

  • B2C and B2B eCommerce solutions
  • Multistore and multivendor eCommerce platforms
  • Customer-branded portals, distributor portals, and franchises
  • Customer-emulated ordering
  • Multilingual, multicurrency, and global marketplace
  • HIPAA compliant websites
  • Custom pricing rules (beyond just discounts and promotions)

With Clarity Connect, we can integrate your eCommerce solution with any CRM, ERP, PIM, 3PL, SCM, or any other third-party application or API. Clarity eCommerce Framework is used by clients for stores with up to 50 million SKUs, transacting hundreds of millions of dollars each year. If you're looking for a solution that is designed to be customized and grow with your business, look no further. Clarity eCommerce Framework is the solution for you.

Sage X3™ Integration

This short video will walk you through a Sage X3™ integration. This integration happens to be with to our Clarity eCommerce Framework platform, but it could be with any other web portal (e.g., WooCommerce, BigCommerce, Magento, Sitecore, HIPAA portal, etc.) or line-of-business application (e.g., CRM, EDI, etc.).

Expand eCommerce Marketing Capabilities

This demonstrates how we developed our product pages, product details module, and product catalog to enable our clients to customize their eCommerce site to meet their needs for user experience and marketing capabilities.

Improve Your Users' Experiences

This quick video shows our multi-tiered pricing solution for eCommerce websites that include retail, wholesale, distribution, and more. Multi-tiered pricing allows you to assign tiers or price points so you can cater your pricing to each type of user.


  • Clarity Technology Overview

    Clarity eCommerce Framework is an extensible platform that can be customized to your needs. Paired with our integration solution, Clarity Connect, you can connect all your data points from business applications and get real-time updates. Clarity Connect has persistent queuing so that data is sent repeatedly until there's confirmation the data has been properly received on the other end.

    Technology Details
  • Clarity eCommerce API gives you the freedom to customize and enhance the software integrations your business needs. We can give you a highly customized solution with faster development times and seamless integration with line-of-business systems. The API exposes over 10,000 endpoints which allows developers to integrate and automate any data, invoices, products, or anything else you need.

    API Details
  • By integrating your eCommerce platform with your ERP, you can leverage your ERP's capabilities within the eCommerce site and have consistently accurate, up-to-date data. And not just your eCommerce platform—integrate your ERP to all your line-of-business applications, such as your CMS, inventory management system, PIM, 3PL, warehouse logistics software, and SCM. We can integrate any ERP in a way that's seamless, scalable, and secure.

    ERP Integration Details
  • Bring the advantages of your CRM software to your eCommerce platform so it's all accessible in one system. Having everything in one place improves user experience and makes it easier for you to keep track of everything. Some of our most popular CRM integrations are with Zoho, Microsoft Dynamics, and Salesforce.

    CRM Integration Details
  • Whether you're sharing lab results, answering medical questions, or allowing patients to update and schedule their own appointments, we've got you covered. We provide secure, HIPAA-compliant software and integrations so you can utilize your EMR or EHR's capabilities in a doctor-patient portal or medical eCommerce site implementation.

    EMR/EHR Integration Details
  • Our integration solution, Clarity Connects, gives you a way to fully integrate WooCommerce into your business systems. Benefits of WooCommerce integration include being able to manage complex and custom catalogs, add unlimited products and categories, generate custom sales reports, and much more.

    WooCommerce Integration Details
  • Integrated shipping allows the system to automatically provide accurate shipping rates, offer multiple shipping and carrier options, print shipping labels, and email tracking codes to both you and the customer as soon as the order is processed. Customized features include split and drop shipping, targeted shipments, freight instructions, and much more.

    Shipping Integration Details
  • Clarity eCommerce comes equipped with all the tools needed for a stress-free taxation process, including sales tax calculation by region and certificate management through Avalara. When you integrate Avalara with Clarity eCommerce, taxes are automatically calculated at checkout.

    Tax Integration Details

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