Improving Customer Loyalty and Satisfaction with SAP Business One eCommerce Integration
Customer loyalty can be challenging in today’s marketing environment where people can jump to another website anytime they aren’t fully satisfied. Marketing decision-makers can transform platform prospects into loyal customers by integrating all platform systems to improve customer loyalty. Customers today expect excellent service, expanded self-service options and user interfaces that speed working, browsing or ordering on a given B2B, B2C or marketplace platform.
Integrating SAP Business One ERP into the eCommerce platform’s API layer puts all back-office information at customers’ fingertips, which includes ordering history, custom quotes, product configurators, shipping information, browsing history and customized search options. Sustainability and growth, automated software updates and easier global expansion are just a few of the benefits of a full integration. Gartner Research predicts that the annual compounded growth rate of digital commerce will grow by 15 percent per year through 2020. Forrester predicts that B2B eCommerce will exceed $1.1 trillion by 2020 and account for 12.1 percent of all business-to-business sales.