Get SAP fully integrated with your eCommerce

Improving Customer Loyalty and Satisfaction with SAP Business One eCommerce Integration

Customer loyalty can be challenging in today’s marketing environment where people can jump to another website anytime they aren’t fully satisfied. Marketing decision-makers can transform platform prospects into loyal customers by integrating all platform systems to improve customer loyalty. Customers today expect excellent service, expanded self-service options and user interfaces that speed working, browsing or ordering on a given B2B, B2C or marketplace platform.

Integrating SAP Business One ERP into the eCommerce platform’s API layer puts all back-office information at customers’ fingertips, which includes ordering history, custom quotes, product configurators, shipping information, browsing history and customized search options. Sustainability and growth, automated software updates and easier global expansion are just a few of the benefits of a full integration. Gartner Research predicts that the annual compounded growth rate of digital commerce will grow by 15 percent per year through 2020. Forrester predicts that B2B eCommerce will exceed $1.1 trillion by 2020 and account for 12.1 percent of all business-to-business sales. [1]

Superior Automation for Business Applications

Today’s agile business applications depend on a steady stream of data such as special pricing tiers, carrier integrations for complex global shipping strategies, customer profile details, tax calculations and other critical business information. Integrated SAP eCommerce platforms can synchronize all this information in real-time. The benefits of integration for B2B and B2C operations include:

 

 

View Client Details

View client details is knowing your clients’ needs, which is the first step to improve customer satisfaction. SAP Integration enables receiving special alerts, getting details on customer profiles, viewing order history, accessing real-time inventory information, etc.

 

 

Generate Custom Reports

An SAP & eCommerce integrated solution allows various company stakeholders to view custom reports, and customers and stakeholders can use custom dashboards to further enhance the user experience.

 

 

 

 

Use Barcode Scanning

Barcode scanning can enable faster inventory management for both stock input and processing new stock orders from vendors.

 

 

Collaborate with Others

An integrated business system allows staff members to collaborate seamlessly, meaning committees and decision-makers can reach a faster consensus about whether to place an order. Stakeholders can collaborate with staff and external resources to facilitate making faster decisions.

 

 

 

 

Speed the Approval Process

One of the prime benefits of integration is accelerating the approval, thus the purchasing process. This includes special orders, contract changes, pricing incentives, custom quoting, etc.

 

 

Automate Complex Calculations

Full SAP eCommerce integration enables many automated processes such as calculating taxes from multiple jurisdictions, pricing the costs of shipping, adding the right tax customs and duties and dealing with multiple currencies and monetary conversions.

 

 

 

 

Planning Business Strategy

SAP eCommerce integration simplifies the processes of scheduling new installations and maintenance tasks, complying with regulations from multiple jurisdictions and planning and dispatching assignments to service personnel. It’s easy to view comprehensive business information such as client information, what installed equipment is available, which products are in stock and service histories for hardware and equipment.

This automated information supports many business processes such as scheduling service personnel, checking availability, planning routes, utilizing cross-trained staff, assigning service orders, reordering products and materials and managing the supply chain.

 

Unparalleled Retail Options

Many B2B platforms simultaneously sell retail items over the Internet and from brick-and-mortar operations. SAP Business One software options include a robust retail element with a fully integrated POS solution. [2] Integration ensures that all business processes--including multiple sales channels and wholesale and retail operations--are centralized and available to authorized users. Centralized control ensures better, and more accurate, inventory management across multiple locations and warehouses, stronger store control and the ability to customize each store so that the right prices, products and catalogs are displayed to site visitors.

Best practices for SAP eCommerce Integration

Configuration and customization are the keys to successful SAP eCommerce integration. Most businesses--especially world-class B2B eCommerce platforms--have unique features, homegrown business applications and special industry needs that custom integration can meet. Just a few of the best practices for integrating SAP Business One ERP, CRM and eCommerce modules include:

 

  • Matching data to ensure everything is deployed where the data are needed
  • Creating a robust architecture configuration
  • Merging data for maximum accuracy and efficiency
  • Processing information from existing networks to support business processes
  • Mapping assets from multiple locations
  • Managing HIPAA and other government-based regulations as integral parts of the ordering process
  • Integrating a full line of business applications such as fulfillment tools, support services, email generation and marketing campaigns
  • Capturing documents and documentation in digital form to streamline data processing, reduce paperwork and eliminate transcription errors
  • Planning strategy to guarantee real-time data exchanges

 

Planning ERP integration is just as important as choosing a software vendor. SAP Business One offers custom modules and ERP and CRM software, but none of these applications will work perfectly without integration to an eCommerce platform, like Clarity eCommerce. Clarity eCommerce is the front-end that controls the users, customers, clients and partners experience and responsible for delivering a great user experience. About 21 percent of ERP implementations don’t deliver significant benefits, and that’s because the right planning and integration strategy wasn’t used. [3] 40 percent of ERP implementations generate major disruptions when the software goes live.

The effectiveness of any ERP software depends on a given platform’s ability to process real-time information from suppliers, customers, shippers, third-party business associates and trading partners. SAP ERP data is generated from both internal and external sources that include shippers, suppliers, distributors, payment processors and others. Unverified or inaccurate information could enter the system without an integration process that manages the data to prevent unchecked information from posting to live systems.

Choosing an Integration Specialist


Regardless of whether you’re implementing SAP Business One ERP or CRM software, there are complex tasks to undertake if you want seamless real-time automation. The challenges of eCommerce integration include comprehensive document mapping to define the relationships between data sources. A fully integrated system also requires straight-through data processing from many external and internal sources. Data verification is important because poor information can compromise a host of internal systems and applications. That’s why choosing an experienced development partner, such as Clarity Ventures, to integrate your platform is so important to manage the process strategically and efficiently, and improve customer satisfaction.

 

 


 

References:

[1] Forbes.com: Predicting The Future Of B2B E-Commerce www.forbes.com/sites/louiscolumbus/2016/09/12/predicting-the-future-of-b2b-e-commerce/#4dcccca61eb9

[2] Bluekey.co.za: SAP Business One Retail Software www.bluekey.co.za/retail/

[3] Erpvar.com: 9 VERY Scary ERP and ERP System Implementation Statistics www.erpvar.com/blog/bid/108723/9-VERY-Scary-ERP-and-ERP-System-Implementation-Statistics

 

 

 

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