eCommerce and CRM Systems Integrations

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Clarity eCommerce International Marketplace

Increase eCommerce Revenue with an Integration CRM System

The market for ecommerce CRM software is expected to reach almost $24 billion in 2014, an increase of a third since 2012. On-demand, or Software as a Service (SaaS), CRM deployments will account for 50% of total CRM software sales by 2015. If we take a look at the CRM business systems integration climate, only 16% of enterprise ecommerce companies have elected for a full integration! This leave enormous room for early adapters to integrate their CRM systems with their ecommerce store catalogs and gain a serious competitive advantage.

As a side note, all of you have heard the term ERP, but if you're not 100% clear on what it means, here's a quick summary. ERP stands for Enterprise Resource Planning. It's a piece of software that's specifically designed to help manage every aspect of your business. Whether fulfillment, products, reporting, or a myriad of other items, it can be an extremely powerful piece of software when plugged in (i.e. read "integrated") into all of your data-providing applications.

Automated lead management, also known as marketing automation, can have enormous benefits for ecommerce websites and their parent enterprise organizations. Instead of taking of our word for it, we'll let the data do the talking: Enterprise eCommerce businesses utilizing a lead nurturing system had an average 50% increase sales-ready leads.

According to Industry Benchmarks, a combination of lead nurturing and automation through. CRM ecommerce integration get 451% more qualified leads than companies who do not use these strategies. Companies with ecommerce CRM integrations generate their qualified leads at 33% lower cost. Leads nurtured using marketing automation strategies make purchases 47% larger than those that are non-nurtured. eCommerce organizations implementing a marketing automation strategy see an average revenue increase of 25%

eCommerce and CRM Integration Benefits
Automation, Data Aggregation, and More!

Increase Employee Productivity

CRM integration can also pay huge dividends in the realm of business process efficiency and employee productivity. On average, 78% of all BPM projects delivered a rate of return greater than 15%, with some reaching up to 360% internally. Furthermore, 71% of time and resources in enterprise businesses is wasted on defining and planning business processes!

A CRM ecommerce integration can help solve both of these common issues. An ecommerce website integration with CRM systems eliminates the need for employees to perform redundant tasks such as data entry, simplifies necessary but time-consuming analysis, and automates many processes for greater efficiency and less human error.

There's a Reason it's Called Intelligence

More Data = Better Business Intelligence

Successful business intelligence strategies include systems integrations. In fact, enterprise ecommerce companies experienced 69% more revenue per employee and a 20% reduction in BI expenditures with a well-established business intelligence strategy through CRM ecommerce integration.

The ability to learn from and cater to the needs of website visitors and existing online customers is pivotal in the cut-throat world of ecommerce. Without CRM-ecommerce integration, your online business will suffer from highly intelligent competitive customer poaching.

Staying Ahead of the Competition

Must-Have for Enterpise eCommerce Businesses

Enterprise ecommerce websites hold important data like buried treasure. This treasure trove of data is only accessible and efficiently used through a comprehensive and customized ecommerce integration with CRM systems.

eCommerce is a lightning-paced competitive environment, and enterprise ecommerce websites need real-time data and productivity gains (usually cited at around 20% on average) in order to stay ahead of the curve. The "wait for an event and react" the approach is fast becoming rendered obsolete by predictive contingencies made available through systems integration. If you think an eCommerce systems integration project is a gamble, it's time to rethink your odds and the consequences of reacting too late.

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Studies Show Better Service = Better Sales

Automated Lead Management

Why does eCommerce CRM integration work so well? Integration allows your ecommerce website to truly drill down into data and understand customers. This understanding gives your ecommerce website the opportunity to provide a more enjoyable experience. Furthermore, your website will create a highly optimized sales funnel based on these insights. Additionally, CRM eCommerce integration gives a profile to website visitors so they are no longer anonymous. This allows you to track their behavior and experience over time for re-marketing opportunities. Simply put, you can constantly engage ecommerce website visitors until they become sales-ready and then streamline your engagement process based on these insights to shorten the sales cycle.

Clarity Services

Clarity eCommerce Marketplace Design


Clarity has delivered design, branding, advertising collateral for thousands of eCommerce marketplaces.

Clarity eCommerce Marketplace Integration


Marketplace Integrations with CRM and ERP systems including Dynamics CRM, Epicor, Infor, Sage, Syspro and many more.

Clarity eCommerce Marketplace Development


As a certified Microsoft Partner, Clarity develops powerful multi-store marketplace solutions that perform, no matter the requirements.

Clarity eCommerce International Marketplace


Clarity eCommerce™ is specifically designed from the ground up for International, Multi-Lingual, Multi-Currency, and Multi-Vendor capabilities.

Clarity eCommerce Marketplace Solution

Powerful Partnerships. Advanced Capabilities.

Leveraging powerful APIs and continual partnership based integrations to the platform, Clarity eCommerce delivers a consistently growing set of capabilities your business can take advantage of.


The big plus is they have a very skilled team of developers. They have a broad set of offerings, whether it’s backend development, user interface, finance, and creative design... Their pricing is also extremely competitive, especially considering the quality of their custom development work.

Dana Kolflat, LDR Medical, Directing of Marketing
Clarity eCommerce Marketplace Testimonial

Clarity eCommerce™ Resources

We’ve carefully constructed our marketplace platform with growth in mind. Built on a flexible foundation with the most agile frameworks, Clarity eCommerce™ is made to last as long as your business and grow with it. See below for demos showcasing specific capabilities of the platform, resources and detailed case studies and reference materials.

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