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Benefits of a Customized eCommerce Platform

customization can make a huge impact on driving business

Customizing Your eCommerce Solution

custom ecommerce platformStarting out, using an off the shelf eCommerce product may seem like the best option because of the money and time that it saves. However, using a generic product that was built for the masses may end up costing your company in the future. Using a customized platform that is made to be tailored to your business’s specific needs and unique processes can help grow and drive your business, and be a huge asset for your company. An eCommerce platform that can be personalized to suit your company’s needs is truly the best way to go.

Customization can Dramatically Improve Business

Improve Conversions & Bounce Rate

Having a customized eCommerce platform can benefit your business in many ways. Customization allows you to greatly increase your customer’s experience which will lead to more conversions and repeat customers, as well as being shown in studies to improve customer satisfaction and loyalty. A customized platform also enables you to present information more clearly and make it easier for customers to find exactly what they are searching for on your eCommerce site, which helps reduce buying friction,  bounce rate, as well as improving the site's conversion rate.

Process Improvement & Business Automation

Handle Unique Processes

Most eCommerce businesses, whether B2C, B2B, C2C or D2C, all have processes that must be completed in very specific ways. Whether a customer needs to be vetted before they can buy an item or a customer’s credit needs to be checked before they make a large purchase, the eCommerce platform needs to be able to make these processes happen quickly and easily. Many off the shelf eCommerce products just aren’t able to handle highly specific operations, which is why customization is needed.

Integration with ERP, CRM, PIM, EMR...

Integrates with Your LOB / Business Systems

An eCommerce business may also need integrations between their business systems (Line-of-business applications) and their eCommerce platform in order for the site to operate optimally. A customized eCommerce platform enables you to make sure the integration between the systems and platform is tailored to your business processes and systems. A seamless integration can be extremely beneficial to your eCommerce business and is usually only possible through customization. This can include automating customer-specific pricing, automated fulfillment, real-time inventory counts online, additional sales insight regarding customer online purchasing behavior being reported to your CRM, and literally hundreds of other improvements. These are all possible with a Clarity eCommerce and Clarity Connect custom and integrated eCommerce solution. We've been building and integrating these improved solutions for more than 15 years and delivered over 1,300 projects.

Turn Your Catalog into SEO Content

SEO Catered to Your Business

Off the shelf eCommerce products usually come equipped with generic marketing and SEO features. However, in certain situations those basic features just won’t cut it. A customized eCommerce platform handled by experts ensures that your eCommerce site will be tailored to be search engine friendly. For example, with Clarity eCommerce, you get all the meta tag fields for product pages, as well as Category SEO landing pages, built in XML sitemap generation for both products and categories, all out of the box. Want your storefront to drive traffic?  Get a solution designed around SEO.

If they want to checkout, stay out of their way

Customizing the Checkout Process

custom ecommerce platformMany eCommerce businesses need shopping cart and checkout solutions that are anything but the norm. Some need customer-specific pricing, while others need to be able to process purchase orders, ACH payments, contract purchasing, purchasing limit approvals and more. Out-of-the-box eCommerce products are not capable of handling these requests which is where customization comes in. A customizable eCommerce platform, like Clarity eCommerce, allows your business to change the checkout process to fit your eCommerce business’s specific requirements (i.e. upsell, cross-sales, renewals, subscriptions, etc.).

Keeping a Customer is Less Expensive

Customer Service After the Transaction

Your eCommerce platform not only needs to be able to handle selling your products and services, it also needs to enable you to help your customers after they have purchased from you. A custom eCommerce platform can allow your customers to easily track their orders, quotes, invoices, contact you with any questions, and work out any issues that may arise. The more self-service they receive, the more likely they'll come back.

eCommerce Specialists

Clarity Can Help

At Clarity, we believe that custom eCommerce solutions are one of the best options. We have developed our Clarity eCommerce platform to be a truly customizable eCommerce solution to fit our clients’ wide array of needs. Our team is highly skilled at customizing the eCommerce platform to work for your business. To find out more about Clarity eCommerce and customized eCommerce solutions, call or click to contact us today!


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