How to Design a Website for a Startup
Depending on what you need your site to do, there are a variety of options during startup website development. A small marketing website with only a few pages or so is inexpensive and could even be done with Wix, Squarespace, or WordPress. Using just a few drag-and-drop elements, you could be up on the web within hours and have a rudimentary website with acceptable navigation. If you install backup plugins, it’s relatively easy to restore pages if something disastrous happens.
These sites can be slightly customized and built by a developer or you could give it a go yourself. Some hosting companies provide a website installer or builder when you host with them. It’s a little more expensive, but if you go that route, our advice is to go with WPEngine. They’re the largest WordPress hosting company and have stellar customer support.
Unfortunately, the most well-known platforms are not very secure; a vulnerability found on one WordPress site could prove dangerous to thousands of websites built on that platform. Pages on such sites can be at risk whether they're home pages, landing pages, and product pages. When customer data—including home addresses and credit card information—are at stake, it's best to choose a more secure platform.
Another downside to choosing a platform like Wix or WordPress is that they can’t be adjusted or scaled much from their base, so while they may work well at first, you may find yourself struggling with limited functionality as your business grows. You don't want to build your startup website only to have switch platform in the next few years. It's better to have the ability to easily add and scale with minimal effort.
We recommend a more secure, stable, and robust platform for you startup website design. One of our favorites is DNN, especially if you’re planning on adding custom functionality and want to adjust the website as your business grows.
DNN has a free, open-source version, so the cost between these options can be basically the same. Plus, DNN is more secure and scalable (we’ve built and launched more than 1000 websites on this free version). You can even upgrade it years later when your business takes off!