A Merck Pharmaceutical Company Division, Merck Animal Health, is a research-driven company that develops, manufactures and markets a broad range of veterinary medicines and services. We offer one of the industry’s most innovative portfolios, spanning products for the prevention, treatment and control of disease in all major farm and companion animal species. With offices in more than 50 countries, we successfully market our products in more than 140 countries and operate a network of manufacturing sites and research and development (R&D) facilities around the world. By consistently delivering the highest standards of quality, professionalism and integrity, our goal is to become the partner of choice for veterinarians, producers and animal owners.
One of the many products that Merck manufactures is the micro-chip for pets. These chips provide a number of benefits, including tracking your pet, as well as being able to encode the chip to pet feeders and pet doors. This prevents any animal from entering your home through the pet door or stealing their food, unless the embedded micro-chip is within range (at the door or feeder). This website is used as an ordering portal for pet owners, as well as clinics and veteranarians to order chips in bulk. Merck also was facing an upcoming payment standard deprecation that meant the site couldn't take credit card payments. Due to the many different types of clients they had, they needed a new UX that could handle the many different needs of all their customers, and a technology refresh to the latest standards. The biggest issue was their short two-month timeframe.
Clarity used a significant amount of their existing site design to help shorten the required development time and lower the amount of disruption to clients already used to the existing site. Clarity implemented their eCommerce platform, custom forms for registering micro-chips and lost pets, and much more. The latest payment gateway and technology was used, and some custom navigation done to help improve the user experience and improve the ordering process.
Custom eCommerce Ordering Portal
The site was done quickly and replaced the old site with no interuption in service. This meant that there was no lull in their ability to take online credit card orders from their existing clientele. With the introduction of the Clarity eCommerce platform, we were able to customize and extend new UX enhancements to help improve the user experience, as well as provide a platform designed for future growth and customizations surrounding custom memberships and integrated marketing efforts.
Clarity started with the client's existing design, porting it to a new up-to-date HTML5, bootstrap responsive template, and applying that to our Clarity eCommerce platform and DNN Evoq (for the CMS). HTML5, CSS3, jQuery, Angular.JS, Telerik and Bootstrap round out the technology stack used for this site.