Building a robust Manufacturing & Distribution eCommerce platform has become increasingly important to stay competitive in today's digital markets. Although many companies have become successful using traditional wholesale practices, there are new technologies, buyers with different demands, and a need for faster communications that require a wholesale eCommerce platform that offers multiple user services and ordering options.
Consumer Demand of Online Sales
Advancing technology has changed the face of purchasing and marketing, and successful sellers will be those who embrace such technology. Buyers today won't want to deal with outdated and inconvenient purchasing processes. Even once-loyal customers will find new suppliers if their experience with your company becomes sub-par.
Customers are also demanding more customizations, specialized pricing, and alternate manufacturers to order from on marketplace platforms, especially those that are industry-specific with curated products.
Selling products online is the only way for you to keep up with consumer demand, which will require a reliable distribution management and order management system.
The Digital Divide Will Begin to Separate Companies
In the United States, the potential for factory earnings by adopting digital best practices is estimated at $3.7 trillion by 2025 . The most innovative and successful manufacturers today put customers first by delivering great online experiences to each visitor. Those companies that don't optimize for the digital age will fall increasingly behind those who do, and the divide between these companies will grow larger.
Remember Blockbuster? It started life as an innovative company, but failed to adapt their business. One study found that brand attraction depends more today on enriched interaction online, convenient self-service, and appealing digital experiences . Another report found that 67 percent of the average buyer's journey is made digitally .
Collaborating with Business Partners
Both manufacturers and distributors tend to collaborate with a large group of stakeholders or business partners, which can include buying committees, social media connections, specialty vendors, and key organizations in supply chains.
Each of these groups would benefit from being able to access information at any time and work more closely with manufacturers and distributors through responsive platform features (instead of playing complex games of phone- and message-tag).
Access to necessary information and better collaboration features are just two of the many benefits of a manufacturing eCommerce and distribution eCommerce solution.
Top 10 Benefits of a Manufacturing & Distribution eCommerce Platform