Up-Selling and Cross-Selling Campaigns To Generate High Revenues
The average customer’s online shopping journey is not linear anymore- they move from one site to another, go through search engines for vouchers and promos, and read online reviews, before coming back to your platform to make a purchase, maybe through a different device.
Analyzing and capturing all these interactions can be a challenging job for a human analyst. However, it is barely a challenge for an algorithm. By churning and gauging all these online behaviors, modern analytics and data tools can compile detailed user personas. They can create data-rich profiles for different segments of your audience. The detail of these profiles is more thorough than the usual demographic data.
Automated analytics and data solutions will capture each interaction a person has had in the past- product views, past purchases, clicks, etc.- and provide customized product recommendations according to the data the system has on a particular user.