Data Collection and Manufacturing Processes
While manufacturers nail collecting data from their supply chain integration and factories and thus streamline production processes through automation, but they forget to apply this same strategy to their marketing process. Customer data
is a goldmine of insights. They can feed this data back into their systems. Manufacturing eCommerce platforms can gather customer data in the form of returns, purchasing
trends, and qualitative feedback, such as reviews and quality ratings. This data is really essential when it comes to keeping track of the health of customer accounts. It can very often pave ways to new opportunities and guide new product
or service programs. The benefits can increase twofold if the already gathered data from production processes in integrated here as well.
You have to collect data at every stage of the manufacturing process. Assembly to consumption, manufacturers can integrate a convenient and continuous cycle of data that will further grow their business.