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How eCommerce has Changed Modern Manufacturing

SOLUTIONS DESIGNED SPECIFICALLY FOR THE INTEGRATION & AUTOMATION OF MANUFACTURING & DISTRIBUTION PROCESSES
PREPARING FOR YOUR NEW "DIGITAL" CUSTOMERS

How eCommerce Has Changed Modern Manufacturing

In the modern digitized ecosystem, the internet has become the hive for consumers. Making purchases online has clear benefits. Cutting down the physical effort previously required to make a purchase has streamlined a consumer’s spending. People now prefer to purchase things digitally, through a phone or a computer. Gone are the days of standing in lines and dealing with the hassles of overly ambitious salespeople. The world moves fast these days. People cannot afford to invest too much time or labor in consumption. The needs of millennials have influenced modern-day manufacturing. A business-to-business service model is more prevalent than ever now. According to Forrester, B2B eCommerce will dominate B2C retail eCommerce, $559 billion to $252 billion. This was only in 2013. Since then, the gap has only gotten steeper since. Digitization makes it a necessity for manufacturers and business owners to further connect and their consumers.

People that see this necessity and adopt an eCommerce supply chain will dominate the landscape for years to come. Digitizing isn’t exactly easy, but we’re going to help you understand solutions that are going to bring you the most benefit.

Safeguarding the System to Ensure Smooth and Uninterrupted Operation

Expanding your Horizons

eCommerce fits like a glove when it comes to digital marketing. Expanding your horizons and experimenting with new markets is much more cost-effective when it is digital. If meticulously done, scaling the market ground just costs less, and the results are easier to track when each step you take is digitally recorded. An increased reach yields more possibilities in global supply chain management with the help of a manufacturing eCommerce solution.

The new steps you take need not cross paths with your existing distributors as well. Taking appropriate measures so that your distributors don’t think of your eCommerce presence as competition is essential. This is easily curbed by providing existing supply chain integration with exclusive offerings. These can be as simple as a unique color or size or even complex, like an exclusive product. You should also tailor your products specifically for future markets. You can then increase your reach without it clashing with your integrated supply chain management.

eCommerce gives more flexibility towards brand analysis by manufacturers. They become more aware of their brand identity and can maximize their profits based on that. Understanding what your brand is to consumers allows you to determine who you need to market to. Websites can let you review product activity. This gives a manufacturer to then see or even change their target audience. Developing an online presence can increase the possibility of more traffic and thus more direct buyers to manufacturers.

Streamlining Operations

Now that you’ve boosted your reach, you’re going to have a lot more sales to handle. Luckily your eCommerce site can improve back-end efficiencies. Any functional manufacturing eCommerce solution should easily integrate with your ERP, CRM, PIM, or any other alphabet soup integration system. Solutions that do not support supply chain integration are pointless, in our opinion. So, it is very important to plan for supply chain integration beforehand. This will allow you to maximize your digitization potential.

Automated Ecosystem

In today’s fast-paced market ecosystem, you cannot afford to hire manual order takers and people to sort and manage incoming orders. So, you digitize it. This entire process can be sped up by automating it. You can then offer your customers self-service options such as low inventory notifications and automatic re-stocks. This way, you’ll be able to fulfill consumer orders more seamlessly. Software, such as ERP manufacturing systems, are simply more efficient than doing everything manually. You can optimize customer experience this way as well. They will now be able to place orders check order status, and even research future items, anytime and anywhere.

Data Collection and Manufacturing Processes

While manufacturers nail collecting data from their supply chain integration and factories and thus streamline production processes through automation, but they forget to apply this same strategy to their marketing process. Customer data is a goldmine of insights. They can feed this data back into their systems. Manufacturing eCommerce platforms can gather customer data in the form of returns, purchasing trends, and qualitative feedback, such as reviews and quality ratings. This data is really essential when it comes to keeping track of the health of customer accounts. It can very often pave ways to new opportunities and guide new product or service programs. The benefits can increase twofold if the already gathered data from production processes in integrated here as well.

You have to collect data at every stage of the manufacturing process. Assembly to consumption, manufacturers can integrate a convenient and continuous cycle of data that will further grow their business.

Business to Business Co-ordination

In today’s competitive market, we are all we have. Manufacturers need positive ties with other companies to thrive when it comes to eCommerce. ECommerce also lets manufacturers experiment with their product lines. They can test-drive their products and see how well they can do. Customers provide you with the necessary data that leads to creating products that benefit both company and supplier.

You can also reach out to more prospective distributors through eCommerce. You have a higher margin for providing more sales, making your supply chain integration more effective. Manufacturers are more susceptible to change now than ever and show no regrets about it. Business models can now alter to fit the needs of the consumer and the technology they require.

How Clarity can Help

Manufacturing eCommerce Experts

eCommerce is now a pivotal part of the manufacturing industry. It is a necessity for success. Consumers now are more tech-savvy than ever. They have paved the path for a digitized market ecosystem. They now prefer to have the process automated and streamlined for them. The demand now is that a consumer wants to complete their purchases easily and seamlessly. This makes eCommerce sites a necessity for distributors, manufacturers, and businesses alike. They now require supply chain management solutions and ERP manufacturing systems. These functionalities allow them to support and even excessed customer demands, providing the most optimized experience for a consumer along-with maximizing profits.

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