How To Know What They Need
A Sales Portal Provides What Staff Need
Sales is the lifeblood that drives your business and keeps the doors open. This means that executive and marketing staffs everywhere are scrambling to build and provide collateral, fill out RFPs, create videos, attend events and more so that sales can’t blame them for not having the right piece of collateral that could have “sealed the deal.”
So we continue to invest time and energy creating and re-creating every piece of conceivable collateral that sales claims the prospects need, without considering a strategy to re-use and update the collateral as the information changes.
Clarity Ventures has built sales portals for less than $10k all the way up to $200k. It all depends on what you need. The most important thing is to find a partner who's an expert at portal development and can help you sort out what you need, but provide all the extras as you grow into needing them.
So what software does it take to build a Sales Portal? Technically, it's mostly a CMS (Content Management System), with a number of specific features, capabilities, and access controls. What are these extra features and capabilities? Here's a short list of the most important ones, although you're not limited to anything: