Tailor your solution to the business needs of today and the needs of tomorrow
Customization Is Key
If a business is a startup company or an operation with little business infrastructure, an eCommerce software
product might suffice for handling today’s needs. However, even the most basic operations may find that their
needs evolve dramatically in just a couple of years and will discover that a more robust platform is needed.
About 99 percent of B2B companies don’t fit that simple business model, however, because they need complex
integrations such as custom workflows, customer analysis, segmentation and personalization, multi-tiered
pricing, multiple currency conversions, expanded payment options, expanded shipping and handling features,
custom user interfaces and user experiences, drop-shipping capabilities and special ERP and CRM customization
A B2B platform, as opposed to a software product, adjusts software to fit the business and automate operations.
Platforms are built in modular fashion from “building blocks” that can be configured in multiple ways to handle
business today and rearranged to meet new challenges and business opportunities. A robust API is the engine that
provides access to all the endpoints of functions and features within the platform that transfer data throughout
the system. This layer is used to integrate with applications, open-source software, sources of business
intelligence, offsite databases and internal operating systems to customize sales reports, user experiences,
responsive design, special products and pricing features and hundreds of other business applications.