So, You Want to Expand Your Marketplace?
Essential Buying Group Benefits, Capabilities, & Considerations
As you begin to consider the needed functions and features to grow your marketplace, buying groups can be a very lucrative solution to look into. Essentially, a buying group is a set group of people (whether definied by a role, organizaiton, etc.) that receive some sort of benefit by purchasing goods with a vendor in your marketplace.
Generally these benefits come in the form of discounts to the item price, services, or even shipping. Below we will go into a brief overview of some of the unqiue applications of buying groups as we begin our Buying Group eCommerce Resource Guide.