Define Your Content and Scheduling
Content of Notifications
Ultimately, some of these notifications can be very simple. Someone can get a biweekly or monthly notification. Most people will prefer to be able to set the frequency of their notifications. They could also desire notifications telling them what others are purchasing when the items are similar to their own business model. This can help them understand what is working within the marketplace and among their competitors.
As a buyer, you may want to be notified when someone purchases an item similar to the one you’re considering purchasing. This can lead the buyer to finding an item that better suits their needs, or perhaps even lead them to finding a new vendor they will like to shop from. This type of notification has the ability to save the buyer a lot of money or even find something higher quality, without them having to dive deep into the marketplace themselves; these notifications cut out some of the hard work in the purchasing process.
As a vendor, being notified that another item is being purchased over yours can help drive you towards needed change. You can change your performance as a vendor, and possibly modify your item to better entice customers. Ultimately, a simple notification like this can do a lot for all parties within the marketplace.
Another type of notification would be one regarding a big rebate or about a large sale. These notifications can help vendors sell their stock and keep their consumers aware of the status of their items. The buyer can also ensure they’re getting the best deal, be informed an item on their watch list is back in stock, or even if something is nearly out of stock.