Following Your Desires
Favorite List Functions & Features
The wish list isn’t the only type feature you should consider implementing. Favorites are a unique way to go because instead of adding the items to a specified list, users can quickly toggle something as one of their favorite items, immediately putting it onto a separate “Favorites” list. These items would stay on this list even after purchase, making it incredibly useful for purchasing the same item over and over.
Having the easy option to simply check your favorites list before checkout to ensure nothing is missing can be very useful to buyers. It also helps out the vendors, as it encourages happy customers to become repeat customers.
This is a little bit different than a wish list or another form of list, like a purchasing list. This is actually a generic kind of list, but that does not mean it isn’t beneficial. These lists are incredibly user friendly, as it’s really simple to add items to this list. Typically, there's a little heart icon that shows in the item's detail view and this allows the end user to quickly toggle something and add to that list.
Another key feature of the favorites list is that users should be able to move items, possibly into another list, like a wish list or purchase list, or into the shopping cart. Ultimately, the idea is to make it really easy for the end user to add items to their favorites.
Again, it is quite possible to send transactional emails regarding items a buyer has favorited. This can be an individual email to an individual user letting them know that something's on sale or if there’s a special promotion, such as buy one get one. It could also be used to inform them if an item on their list is nearly out of stock, or maybe if something was just restocked. Offering users these capabilities allows them to have an easy way to track the items they care about, providing a beneficial tool when making purchases.