B2C vs. C2C Business Models
The lines are becoming blurred when discussing B2C vs. C2C eCommerce. The term B2C suggests that a business is selling directly to the end consumer. These businesses typically have some form of infrastructure, including employees, a physical location, inventory, an ERP, accounting department—in short, overhead. Conversely, C2C platforms like Craigslist and eBay started exclusively as a way for a person who no longer wanted a used item to someone who did.
C2C changes to B2C when the selling customer becomes their own business while still working on a C2C platform. These consumers-turned-businesses can sign up as resellers of multiple products and list on consumer-to-consumer websites like Amazon or eBay. They don't have to handle checkout, the orders are sent to their vendors who pack and ship the items for them (dropshipping), and Amazon cuts them a check for their percent of the sale. Even listing items became automated when Amazon offered the option to scan UPC codes for direct uploading.
These single-person small businesses have almost no overhead; even their marketing department is taken care of via social media. The ability to share items on their interconnected social accounts—and have their products shared by customers who are rating and reviewing the products—does most of the marketing for them. On top of that, Amazon’s SEO web presence helps put this person’s listings higher than those selling on competitors’ standalone sites. Of course, such small businesses might also need certain goods from the same platform and buy from a customer, therefore making customer-to-business e Commerce a reality.
As long as sellers treat customers right, sell quality products, and take advantage of social media, it’s each to create a successful revenue stream.