What is a consumer-to-consumer eCommerce able to do? C2C platforms give sellers the ability to list an
item for sale without additional advertising, marketing costs, or legwork. A seller is also able to take
advantage of the marketplace’s web presence to put them at the top of many search engine results. Not only
can this type of eCommerce help sellers reach a larger audience than they could independently, but they
can do it faster as well. Sellers also benefit because they can change their level of involvement from day
to day, where a traditional business would keep them busy day in and day out. In other words, C2C creates
an excellent opportunity for “side hustles.”
Buyers also benefit from consumer-to-consumer websites. Because the seller controls the pricing and can
avoid the overhead costs associated with traditional retail companies, buyers can take advantage of this
lower price that a retail company might not provide. C2C commerce also offers shopping-from-home comfort
for buyers. When done well, a well-designed C2C marketplace is a win-win for both buyers and sellers
alike.
The most challenging thing about customer-to-customer eCommerce is finding a platform that can handle all
the functionality of a robust marketplace yet not cost millions of dollars to purchase and take years to
set up. Clarity eCommerce offers such a platform, one that costs a fraction of what most global
marketplaces costs. It can also be set up in weeks or months instead of the years you might spend waiting
on other C2C software platforms, all while handling millions of SKUs and tens of thousands of buyers and
sellers. It allows sellers to set up and brand their stores, upload and customize their pricing for both
products and services, report on sales, track shipments, and much more. If needed, our platform can
provide a multilingual, multi-currency model as well. What is C2C doing for our clients? Clarity created
goAfrica.com, a marketplace similar to Alibaba but serving Africa. Within the first few months of being
set up it had thousands of sellers and hundreds of thousands of SKUs…all being set up by the sellers
themselves.