C2C eCOMMERCE: THE NEXT BIG THING
What are the Advantages of C2C eCommerce?
Many of these platforms have gained several loyal users, as they make communication between the buyer and seller easier, facilitate transactions, offer worldwide connections, and can provide great customer service to both Cs of the equation. Revisiting the idea of the flea market discussed earlier, a major advantage of C2C eCommerce through marketplaces is that they lead to mutual profit. The seller saves the cost of a physical or electronic shop front, while however having a contact outlay. The platform facilitates everything from one-of or occasional transactions, to regular services or product supply, and provides a “tried-and-tested” notion and usually some form of background check. From the buyers’ point of view, a marketplaces offers a wide variety of products or services (similar to going to a shop mall rather than your local boutique), while however retaining the personal touch of seller-to-buyer communication. Furthermore, prices can be friendlier, service can be faster, and long-term relationships can be developed.
Another advantage, not available for every type of marketplace, is the ability to include all of C2C, B2C, and B2B services, where ultimately every member is considered a customer to the platform. Examples of such “inclusive” platforms are Amazon, Booking.com, Etsy, and Alibaba.