Global ECommerce Growth Trends to Watch in 2024

Published  |  9 min read
Key Takeaways
  • In 2024, eCommerce is expected to continue its rapid growth, driven by factors such as increasing internet penetration and mobile usage, the convenience of online shopping, and the rise of personalization and omnichannel retailing.
  • Mobile eCommerce is expected to account for a significant portion of all eCommerce sales, while social commerce is expected to become an increasingly popular way for businesses to promote and sell products.
  • Personalization will remain a key online sales trend, as eCommerce businesses leverage data analytics and AI to create personalized shopping experiences.
  • Subscription services are also expected to continue to grow, offering a recurring revenue stream for eCommerce businesses.

From new payment methods to shifting consumer preferences, those looking to make the most of their eCommerce business must be prepared for what’s coming next. Staying up-to-date with the latest global eCommerce statistics and trends gives businesses the opportunity to stand out from the crowd and remain successful in this ever-changing digital landscape.

If you’re looking to stay ahead of your competitors and maximize your eCommerce success, then you’ll want to read on and discover what the future holds for online shoppers. Understanding these statistics about eCommerce is key if you want to expand in 2024, so let's get started.

Global eCommerce sales growth continues to grow.

Global eCommerce: A Definition

Global eCommerce is an ever-evolving marketplace that allows businesses to sell goods and services online, across the world. It is a powerful tool that enables companies to connect with customers from different countries, cultures, and backgrounds.

The global eCommerce market has been growing consistently over the past few years, with no signs of slowing down.

As the demand for eCommerce increases, so does the number of businesses taking advantage of it. Companies are increasingly turning to digital platforms to reach new customers and expand their customer base beyond their traditional markets. With this expansion comes an opportunity for businesses to tap into new sources of revenue through international sales.

To ensure success in this dynamic space, companies must stay ahead of the curve when it comes to trends and emerging technologies related to eCommerce.

An online marketplace is a large part of the e-Commerce market.

The Size of the Global eCommerce Market

The global eCommerce market is an area that has seen immense growth over the past few years, and it's projected to expand even further in 2024.

Customer Convenience, Easy Marketing

This increased demand for eCommerce products is due in part to the convenience it offers customers and the cost savings businesses can achieve by selling their products online. With more people now being able to access the internet than ever before, there has been a rapid increase in the number of people making online purchases.

In addition, businesses have taken advantage of digital marketing strategies and innovative technologies such as AI and automation to reach new markets and provide customers with personalized experiences.

The Path Forward

As a result, many industries are investing heavily in eCommerce solutions in order to capitalize on this growth trend. Retailers are creating omnichannel strategies that enable customers to purchase items both online and in-store; manufacturers are using digital platforms to deliver better customer service; and logistics companies are leveraging technology for improved delivery times.

This all adds up to more opportunities for businesses looking to capitalize on global eCommerce growth trends, providing them with an opportunity to tap into a larger customer base and increase their profitability.

Online marketplaces continue to grow the e-Commerce market.

Global eCommerce Continues to Grow

The global eCommerce industry is continuing to grow at a rapid pace, and has become an integral part of the economy. With the rise of online retailers, digital infrastructure, and digital payments, more consumers are turning from brick-and-mortar stores to online shopping for convenience and affordability. As a result, more businesses are investing in global eCommerce solutions to meet customer demands and keep up with the competition.

In 2024, we can expect to see even more growth in eCommerce as new trends emerge that make it easier for customers to purchase products and services online.

  • Customer Personalization: Businesses may start offering enhanced personalization options so that customers can tailor their shopping experience according to their preferences.
  • Mobile Payments: Custom mobile design and development will aid mobile payments will become increasingly popular as more people turn to their smartphones or other devices for secure transactions.
  • Subscription Services: Another trend that we’re likely to see is the emergence of subscription-based models in which customers pay a fixed fee each month or year for access to certain goods or services. This model allows businesses to develop long-term relationships with their customers while also providing them with a steady stream of revenue.
  • Artificial Intelligence: AI will continue to play an important role in eCommerce by providing personalized recommendations based on customer data and helping businesses optimize their operations and improve customer service. AI can help automate tasks such as order fulfillment and inventory management so that businesses can focus on growing their customer base instead of dealing with administrative tasks.

6 Top Global eCommerce Trends to Watch

With more and more shoppers moving online, it is becoming increasingly important for businesses to stay ahead of the curve in order to remain competitive. But what eCommerce global trends should companies be watching out for?

Mobile Shopping Continues to Grow

With the ever-increasing use of mobile devices, shopping online is becoming more and more popular. M-commerce, or mobile commerce, is the term used to describe buying and selling goods or services through mobile devices. Smartphones are heavily used by consumers for shopping purposes, making it essential for businesses to have a strong mobile presence in order to maximize their sales potential.

The convenience that comes with using smartphones for shopping has been a major factor in the rise of m-commerce. Consumers no longer have to wait until they reach a store to buy something; instead, they can shop from the comfort of their own homes.

The growth of m-commerce is likely to continue as more people adopt smartphones and become comfortable with shopping on them. Businesses should leverage this trend by developing strategies that make it easy for customers to purchase products through their phones or tablets.

Mobile online business continues to grow in the e-Commerce market.

The Global Supply Chain Continues to Cause Problems

The global supply chain is an ever-changing landscape; with more goods being shipped around the world than ever before, there are a number of challenges that have to be overcome in order for businesses to remain competitive.

Digital payments via payment hubs are becoming increasingly popular, making overseas sales more accessible and efficient. However, there are still issues with digital infrastructure in many countries that make it difficult for businesses to properly manage their international supply chains.

Logistics can also prove challenging when shipping globally. Customs regulations, taxes, currency conversions, and other factors must all be taken into consideration when managing a global supply chain. This can add complexity and cost to the process, creating further problems for companies that rely on international sales.

Having a reliable logistics partner is essential for any business that wants to take advantage of global sales opportunities.

How Inflation Is Affecting Global eCommerce

Inflation is having an increasingly powerful effect on global eCommerce. As prices for goods and services increase, online shopping is becoming less appealing.

The global retail market stands to be affected by inflation as well. Total retail sales have seen a steady decline due to rising costs of goods and services, which has had a direct impact on consumer spending habits.

Despite this decline, there are still opportunities for innovation and growth within the industry. While inflation may be impacting overall sales volumes, companies can still find success by adapting their strategies to meet consumer demands.

Total retail sales are down in the global e-Commerce market.

Social Commerce Takes Off

As inflation continues to influence global eCommerce, the latest trend for online shoppers is social commerce. This new form of shopping involves the use of social media platforms where customers can easily purchase goods and services with just one click.

Social commerce has been gaining momentum among online shoppers as it offers more convenience and convenience is key for today’s busy consumers. This connection allows customers to get personalized recommendations, which further enhances their online shopping experience. Customers can also benefit from exclusive discounts offered by brands on these platforms, making online purchases even more attractive.

China and APAC Expand Exporting and Importing

The importance of China and the Asia-Pacific region in the eCommerce industry cannot be overstated. Not only do Chinese online retailers dominate their home market, but they are also increasingly expanding into other countries and regions as well.

What’s more, many Asian-Pacific countries have become major global exporters of goods due to their robust manufacturing capabilities. This has enabled businesses to take advantage of these countries’ low production costs while selling products worldwide.

In addition, some countries have even begun to leverage their strategic geographical positioning to capitalize on cross-border trade between them and other countries in the region.

This has opened up a wealth of opportunities for entrepreneurs, who can now quickly build a customer base across multiple regions without having to invest heavily in infrastructure or logistics operations.

Localization of Online Shopping Websites

Localization involves adapting a website to different markets, so that customers from different countries or regions can easily find what they are looking for. This means that language, currency, product listings, and payment options must all be tailored to each region’s particular needs.

By doing this, companies can tap into growing international markets, as well as build trust among customers who may otherwise find it difficult to access their products or services.

Many SMBs are taking advantage of localization by using multilingual eCommerce content management systems and online translation services. This allows them to quickly create versions of their website in multiple languages and currencies without having to invest in costly development projects.

Localization offers SMBs an opportunity to expand their reach and better serve their global customer base.

Online retail continues to thrive on e-Commerce platforms.

Are You Ready to Take Your eCommerce Global?

With overseas sales becoming increasingly easier to access, expanding into new markets can provide great opportunities for SMBs to reach wider audiences and increase their profits.

  • The first step in international expansion is setting up payment gateways that allow customers from different countries to pay in their local currency. This will help ensure a seamless customer experience as they won’t have to worry about conversion fees or other hassles associated with international payments.
  • You'll also have to make sure that you are compliant with all relevant local tax laws and regulations when setting up your payment gateways.
  • Next, you need to find the right online marketplaces for your products. Research which countries have the most demand for what you’re selling, then find the online platforms that are popular amongst those target markets. There are dozens of B2B global marketplace options available, such as Amazon, eBay, Alibaba, and more. Or you might choose to create your own website and sell directly to global customers.
  • Once you’ve chosen your platforms and listed your products, take advantage of any marketing tools or promotional activities available on each platform in order to maximize visibility and attract more customers.
  • Finally, monitor and measure how well your products are performing on each platform by tracking metrics such as site visits, conversion rates, and average order value (AOV). This data can help you make improvements to your campaigns or product pages so that you can better optimize them for international customers.
Joining the global e-Commerce market may involve online marketplaces.

Conclusion: Making Global eCommerce Sales

Overall, it's clear that the global eCommerce landscape is changing rapidly. As a business owner, it's important to keep up with the latest trends so you don't miss out on opportunities.

Mobile shopping continues to grow exponentially, and businesses must ensure their website is optimized for mobile users. The global supply chain can be complex and cause issues, so companies must plan accordingly. Inflation is also becoming an issue in some markets, making it more difficult to compete on price and challenging companies to adjust their pricing strategies.

Taking advantage of the rapidly growing global eCommerce market is an exciting opportunity for any business owner. With some research and preparation, you can get ahead of the curve and start selling internationally sooner rather than later. Best of luck!

Taking Your Online Sales to the Next Level

The global e-Commerce market continues to grow online retail sales.

What do you need to go global? If you're using a marketplace to sell (Amazon, Alibaba, etc) you'll probably want to connect your existing software so that your product data and shipping systems are usable. This is often done via CRM or ERP integration.

Or maybe you're interested in creating your own global eCommerce platform. You'll need something incredibly flexible to connect to shipping providers, tax and duty calculators, and translation APIs. That's exactly what the Clarity eCommerce Framework does.

Clarity can help you with both of these, and we'd like to show you how it's done. Give us a call and we'll help you create a road map to your global digital commerce market.

Ready to Go Global?

Clarity can make it happen. Get in touch for a no-pressure demonstration today.



The eCommerce market has experienced tremendous growth globally over the next few years. According to Statista, the global eCommerce market was valued at 4.28 trillion US dollars in 2020 and is projected to reach 6.38 trillion US dollars by 2024. The Asia-Pacific region is the largest eCommerce market in the world, accounting for 62% of global eCommerce sales.

This growth can be attributed to increasing internet penetration, mobile usage, and convenience for online shoppers. With the ongoing pandemic, there has been a surge in eCommerce adoption, further fueling its growth.


The largest global eCommerce platform is currently Amazon. Founded in 1994, Amazon has expanded from a small online bookstore to a massive multinational corporation that offers a wide range of products and services, including its own brand products and streaming services.

As of 2021, Amazon's market value is over 1.7 trillion US dollars, making it one of the most valuable companies in the world. It operates in multiple countries and has a vast customer base, with over 200 million Amazon Prime subscribers alone. However, there are also other significant eCommerce platforms such as Alibaba, eBay, and Shopify that have a considerable market share and influence in the industry.


According to Statista, in 2021, global eCommerce sales are projected to account for 18.1% of all retail sales worldwide. This figure is expected to increase to 21.8% by 2024. While the Asia-Pacific region dominates the eCommerce market, North America and Europe also have a significant share.

The COVID-19 pandemic has accelerated the adoption by online shoppers globally, as consumers seek safety, convenience, and broader product choices. With the continued growth of eCommerce, businesses that can offer seamless, online retail experiences and personalized customer journeys will be well-positioned to succeed in this competitive landscape.


The projected growth of global eCommerce is significant, with the industry expected to continue its upward trajectory in the coming years. According to Statista, global eCommerce sales are expected to reach 6.38 trillion US dollars by 2024, up from 4.28 trillion US dollars in 2020.

This double-digit eCommerce growth can be attributed to several factors, including increasing internet penetration, mobile usage, and the convenience of online shopping. The COVID-19 pandemic has also accelerated eCommerce adoption, with consumers shifting to online shopping for safety reasons.

As the industry continues to evolve, businesses that can adapt to changing customer needs and expectations will be well-positioned to capitalize on the opportunities presented by this dynamic market.


Starting a global eCommerce business can be a challenging but rewarding endeavor. Here are a few steps to consider:

  • Conduct market research to identify the demand for your product or service in different regions.
  • Choose an eCommerce platform that can support your business needs and allows you to reach a global audience.
  • Establish a strong online presence through search engine optimization (SEO), social media platforms, and advertising.
  • Develop a robust logistics and shipping strategy to ensure timely and cost-effective delivery of your products.
  • Cultivate a strong customer service experience to build brand loyalty and positive reviews.
  • Be prepared to navigate different cultural norms, languages, and regulations when doing business in different countries.
  • Consider partnering with local businesses or using third-party logistics providers to help navigate global commerce.

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Stephen Beer is a Content Writer at Clarity Ventures and has written about various tech industries for nearly a decade. He is determined to demystify HIPAA, integration, enterpise SEO, and eCommerce with easy-to-read, easy-to-understand articles to help businesses make the best decisions.