23 Trends in eCommerce Technology in 2024

Updated May 23, 2024 |  8 min read
Key Takeaways
  • By staying up-to-date with the latest technology of eCommerce trends, businesses can improve the customer's experience, increase efficiency, and stay ahead of the competition.
  • Implementing these emerging technologies in your online store can improve online purchases and customer satisfaction, ultimately leading to business success.
  • To implement all of these technologies, you'll need an eCommerce framework that can integrate software from multiple sources.
An e-Commerce site should always look for ways to improve business operations.

ECommerce has become an integral part of our lives, with more and more businesses shifting towards online platforms. With the ever-changing digital landscape, it's important to stay up-to-date with the latest technology in e-Business trends to stay ahead of the competition.

In this blog post, we will explore the emerging technologies that will shape the future of online shopping in 2024. We'll also talk about how your business can take advantage of them and the steps you'll need to take. Let's get started!

E-Commerce businesses should stay on top of current trends.

Advanced Voice Search

An e-Commerce site should allow multiple forms of search.

As mobile apps users and owners of devices like the Amazon Echo become more comfortable with speaking their queries, voice search is becoming increasingly prevalent. Nearly one-third of internet users have used voice search to shop or gather information about a product.

To succeed with voice search, eCommerce retailers must implement a robust SEO strategy, establish brand affinity through informative skills and actions, include product-feature and review videos, and prioritize delivering an exceptional customer experience.

Artificial Intelligence and Machine Learning in eCommerce

An e-Commerce business should look for wasys to us AI.

Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized the industry by providing personalized customer experiences, efficient supply chain management, and enhanced fraud detection. With AI and ML-powered tools, an eCommerce business can analyze customer behavior and preferences, optimize product recommendations, and automate inventory management.

Chatbots and Voice Assistants for Customer Service

ECommerce companies should look into using chatbots and voice assistants.

Chatbots and voice assistants have become an essential part of the online customer service experience. They enable businesses to provide round-the-clock assistance to their customers, reduce response times, and improve customer satisfaction. With the help of Natural Language Processing (NLP) and AI, chatbots and voice assistants can understand and respond to customer queries in a conversational manner.

Mobile Commerce and Progressive Web Apps

ECommerce technologies can improve the way existing customers shop.

Mobile apps commerce has become increasingly popular, with more customers using their mobile devices to browse and make purchases online. Progressive Web Apps (PWAs) have emerged as a promising eCommerce technology for an online business to provide a seamless mobile shopping experience. PWAs combine the best features of mobile apps and eCommerce websites, such as offline accessibility and push notifications, without the need for a separate app.

Blockchain for Secure and Transparent Transactions

ECommerce technologies can improve data security.

Blockchain technology has the potential to revolutionize the industry by providing secure and transparent transactions. By using blockchain-based platforms, businesses can reduce the risk of fraud, increase trust among customers, and simplify cross-border transactions.

Personalization and Customer Data Analytics

Advertising campaigns can make use of new technologies in eCommerce.

Personalization has become a key factor in driving customer loyalty and satisfaction. By leveraging data analytics, eCommerce businesses can analyze customer behavior and preferences, as well as tailor their marketing and product offerings accordingly. Personalization can be achieved through various techniques, such as product recommendations, personalized content, and targeted promotions.

Supply Chain Visibility Software

Supply chain visability software can offer valuable insights in the eCommerce sector.

Supply chain visibility tools can manage the entire supply chain, including delivery and warehouse eCommerce. These systems automate invoice issuance and track inventory.

This software can also produce financial reports, and some supply chain management systems have the ability to calculate the corporate and product carbon footprint of companies.

Warehouse Automation Efficiencies

Warehouse automation can improve sales from an e-Commerce website.

Warehouse automation offers many benefits, including accurate scheduling of intermediate goods and final products, optimal inventory management, easier financial and environmental reporting, carbon footprint reduction, and more.

This includes IoT (internet of things) for HVAC and smart lighting to minimize energy costs, robots to package and palletized products, and intelligent automation to automate order processing.

Cybersecurity and Data Protection

ECommerce trends in technology can secure customer financial data.

Cybersecurity and data protection are critical concerns for eCommerce businesses. With the increasing frequency of cyber-attacks and data breaches, businesses need to ensure that they have robust security measures in place to protect customer information and maintain trust. This can be achieved through the use of secure payment gateways, SSL encryption, and regular security audits.


New technologies in e-Commerce trends encourage consumers to buy more.

Online shopping may not provide the same interactive experience as shopping at physical stores for some people. However, gamification can inject fun into the online shopping experience by motivating customers to act in a particular way in exchange for additional benefits. Three common gamification techniques include promotional contests, spin-to-win opportunities, and tiered VIP loyalty programs.

Social Commerce and Influencer Marketing

Social media can make online sales directly.

Social media platforms have become powerful tools for online stores to reach new customers and drive online sales. Social commerce involves integrating eCommerce functionalities into social media platforms, which allows customers to make purchases directly from their social media feeds.

Influencer marketing has also emerged as a popular strategy, where businesses partner with social media influencers to promote their products to their followers.

Augmented Reality and Virtual Reality for Enhanced Customer Experiences

Augmented reality can bring in more money for an e-Commerce business.

Augmented Reality (AR) and Virtual Reality (VR) have transformed the way customers interact with ecommerce products. AR and VR technologies enable customers to visualize products in 3D, try on clothes virtually, and even see how furniture would look in their homes. This enhances the experience and reduces the likelihood of product returns.

Subscription-Based Business Models

The subscription model can keep money flowing into an online store.

Subscription-based business models have gained popularity in recent years. By offering subscription services, businesses can provide customers with a convenient and personalized shopping experience while also generating recurring revenue. Subscription-based models can be applied to various online products, such as beauty products, meal kits, and clothing.

Cloud Computing and Infrastructure as a Service (IaaS)

IaaS can help streamline e-Commerce best practices.

Cloud computing and Infrastructure as a Service (IaaS) have enabled businesses to scale their operations quickly and efficiently. By using Cloud-based eCommerce platforms, businesses can benefit from flexible computing resources, easy data management, and cost-effective solutions. IaaS providers also offer various features, such as automatic scaling, load balancing, and disaster recovery.

AI Recommendation Systems

AI recommendation can improve the amount each customer buys.

A recommendation system using artificial intelligence in eCommerce is a highly effective resource for online commerce technologies, as it helps with attracting, converting, and retaining customers.

By analyzing data, it creates a smart virtual showcase that suggests products, which simplifies the purchase journey and increases conversion rates. These showcases can be customized or not for each client, depending on the objectives of the virtual store.

E-Wallet Technology Expands

More customers than ever are using e-Wallets.

The software component of e-Wallets ensures that personal information is secured and encrypted in a payment hub. The information component is a database that contains data supplied by users, such as names, shipping addresses, preferred payment options, required payment amounts, credit or debit card information, and more.

Personalized Product Recommendations

Personalized product recommendations encourage customers to buy more.

Tailoring product recommendations to match the tastes and interests of customers who are already on your site can significantly increase the likelihood of them making a purchase.

To offer personalized product recommendations, you must make use of the details of users' previous purchases and on-site searches to suggest relevant products. AI also plays a role in studying this data and then automatically making recommendations.

Video Continues to Thrive

Video is a tried-and-true method of educating customers.

Utilizing product videos on eCommerce websites can result in increased eCommerce sales and a better understanding of products.

The reason for this is that customers feel more confident about a product when they watch a video about it. When product videos are created appropriately, they can educate and motivate consumers to make a purchase.

Customer Experience and CRM Integration

CRM integration can give you better insights into your customers.

CRM integration not only results in a better experience but also provides a centralized location for customer data, which can be utilized to improve marketing effectiveness. Sales data can also be used for improved inventory planning and forecasting. Automated and synchronized data increases overall business efficiency by improving order fulfillment and communication timeliness.

In addition to built-in integrations and integrated eCommerce CRM systems, online retailers often use native integrations to connect their eCommerce tools to all the channels and systems that gather data.

Actionable Content

Actionable content gives customers another way to buy.

Relevant and helpful content is essential for driving business, as it attracts potential shoppers, guides them towards purchasing opportunities and boosts conversions. There are various types of content that can be effectively mixed and matched, including interactive, lifestyle storytelling, stance-taking, and email.

In most cases, the most effective content involves storytelling and creating memorable experiences. It's also crucial to tailor any offers, ads, and promotions to each customer's interests whenever possible.

Cognitive Supply Chain Management

Improving the supply chain is an easy way to save money.

ECommerce companies are increasingly looking for distribution and inventory management systems that are self-learning, predictive, adaptive, and intelligent, also known as cognitive supply chains. Implementing these supply chain opportunities can lead to improved and personalized customer service, decreased inventory, and reduced risk. In addition, cognitive supply chains can improve insight and performance while increasing transparency.

Chatbots Personalize eCommerce

Chatbots help customers all day, every day.

A chatbot is a computer program that mimics human conversation, providing instant communication with customers and resolving their issues across multiple platforms all day, every day.

By utilizing AI, chatbots can infer customers' preferences and provide a personalized online shopping experience. It's no surprise that this technology has grown in popularity and is expected to continue to do so.

Image Search Improvements

E-Commerce websites should make the most of the images on their site.

Individuals have the option to utilize Google Images in order to seek out products by capturing a picture of said product and conducting a reverse image search to discover similar photos related to that product. Enterprises can make use of this feature by uploading a file for each item they sell on their online store.

Offering You the Latest Technology of eCommerce

As the eCommerce industry continues to evolve, staying up-to-date with the latest technological advancements will be crucial for businesses to remain competitive in the market.

Clarity Ventures is here to make that happen for your company. Our eCommerce platform can tackle many of the latest trends into your existing business model, or our integration software can connect everything with your current platform.

We'd like to show you exactly how it works, so get in touch with us today for a complimentary discovery process. We'll help you create a plan for your future.

Clarity Ventures helps eCommerce businesses make the most of the latest technology trends.



Technology in eCommerce refers to the use of digital tools, platforms, and systems to facilitate online transactions, sales, and marketing. This includes website and mobile apps development, payment processing systems, inventory management, customer relationship management (CRM) tools, and data analytics platforms.


One example of electronic commerce technology is a payment gateway, which is a secure platform that facilitates the online transfer of funds between the buyer and seller. Payment gateways can process various payment methods, including credit and debit cards, digital wallets, and bank account transfers, and help prevent fraudulent transactions through security measures like encryption and authentication protocols.


The eCommerce industry is rapidly evolving, driven by technological advancements that enhance the shopping experience for both consumers and businesses. Some of the most promising eCommerce technology trends to improve business growth include:

  • Artificial Intelligence (AI) and Machine Learning: Personalized product recommendations, chatbots for customer service, intelligent virtual assistants, predictive analytics for inventory management
  • Augmented Reality (AR) and Virtual Reality (VR): Virtual try-ons for clothing and accessories, interactive 3D product visualization, virtual store tours to improve the customer journey
  • Voice Commerce: Shopping via smart speakers (e.g., Amazon Alexa, Google Home), voice-activated search and order placement, integration with voice-activated assistants
  • Mobile Commerce (mCommerce): Mobile-first design and development, Progressive Web Apps (PWAs) for seamless mobile experience, mobile payment solutions (e.g., Apple Pay, Google Wallet)
  • Blockchain Technology: Secure and transparent transaction records, enhanced supply chain traceability, smart contracts for automated transactions
  • Social Commerce: In-app purchasing on social media platforms (e.g., Instagram Shopping, Facebook Marketplace), influencer marketing integration, social media-driven customer reviews and ratings
  • Sustainability and Ethical Shopping: Eco-friendly packaging and shipping solutions, platforms highlighting sustainable and ethical brands, transparent product sourcing information
  • Subscription Services: Personalized subscription boxes, replenishment services for consumable goods, membership-based exclusive products and discounts
  • Warehouse Automation Technologies: More efficient storage with AI location, robotics

These eCommerce technology trends are transforming the eCommerce landscape, making it more interactive, personalized, and efficient, thereby enhancing the overall consumer experience.

Still have questions? Chat with us on the bottom right corner of your screen #NotARobot

Sitefinity developers can make custom widgets for Sitefinity DX.
Stephen Beer is a Content Writer at Clarity Ventures and has written about various tech industries for nearly a decade. He is determined to demystify HIPAA, integration, enterpise SEO, and eCommerce with easy-to-read, easy-to-understand articles to help businesses make the best decisions.