Bulk Ordering in eCommerce: Streamline Your Process

Updated August 30, 2022  |  6 min read

Who Uses Bulk Ordering?

Bulk ordering is most often used by businesses or buying groups. Bulk ordering is useful when companies want to buy large quantities of products at once. Bulk ordering often includes discounts as well, which is especially helpful for group buying organizations.

Though bulk ordering is typically done by B2B and B2C businesses and buying groups, C2C businesses and others may deal with bulk ordering as well. Consumers may be self-employed or working on projects or hobbies where bulk ordering may be necessary for certain items.

Whatever the case, it’s important to have the necessary features to make bulk ordering a hassle-free operation. Let’s find out what bulk ordering can do for your business.

who uses bulk ordering
how bulk ordering can help

How Bulk Ordering Can Help

Bulk ordering is convenient for those who need to purchase a large quantity of items at once. Bulk ordering forms and capabilities simplify the process and increase customer satisfaction.

With bulk ordering capability for your eCommerce platform, you can make your business more competitive. Your customers likely want the option to bulk order products if they want or need it. That’s because there are several benefits to bulk ordering.

Benefits of Bulk Ordering

  • Cost Efficient – Making a bulk purchase means getting those items at a lower rate. Plus, shipping costs are often lowered or waived. This also makes bulk ordering profitable for businesses that are reselling the items.
  • Time Efficient – Bulk ordering allows users to place a single order for many items, instead of having to place separate orders for each item. If there are a hundred items being purchased, that means just filling out one form and adding it all to the cart at once, rather than filling out a hundred order forms and adding each one to the cart individually.
  • Environmentally Friendly Some bulk orders can package things together rather than individually, which means less packaging material overall. Plus, delivering several items at once rather than one at a time results in less carbon emissions from transportation.
  • Assured Quality – When businesses bulk order the same items from the same business each time, they can be assured of the quality and consistency of those orders based on past experience with them. Some companies let businesses order a smaller sample of the items first to test them out before completing a large bulk order.

Bulk Ordering Solutions

There are multiple ways to set up bulk ordering for your eCommerce platform. Here are some examples below.

Example 1: Template Order Form

  • Manual Entry vs. Document Upload – The user can either manually enter the details or upload a bulk order document.
  • Doc Upload Review – If the user chooses Document Upload, they then review their import results in a grid-view ordering form. From here, the user can see the items and change order and quote amounts.
  • Additional Options – The order form shows different options for fulfillment locations based on catalog and inventory data. There are also discount options.
  • Dynamic Display – The order form dynamically displays or hides fields for items based on whether or not they’re available to order right away. There’s also a dynamic subtotal as the user goes through the form, including quotes that need to process.
Key Takeaways:

For best results, give the user as much self-service capability as possible.

Dynamic Presentation

The bulk order form can dynamically present multiple locations or fulfillment centers and different lead times and costs.


Templates are helpful for users and allow for quick and easy bulk uploads.

Punchout Catalog

Users can complete a bulk upload through a Punchout Catalog.

Multiple Options

Punchout Catalogs and Templates can be combined, and the user can use flat files on their system too.

Example 2: Quick Order Form

  • Easily Add Items – This is a simpler form where users can quickly search for and add items to their order.
  • Account-Related Items – Users can add items that are related to their account. This is especially helpful for recurring maintenance items.
  • Directly Input SKU – Users who know exactly what they want can add items directly by typing in the quantity and SKU information in the form.
  • SKU Verification – The system verifies that SKUs are recognized. If they're not, an error message displays so the user can fix it.
  • Shopping Lists – Users can add items to Wish Lists, Shopping Lists, and Favorites. With these, users can easily re-add items to their cart.
  • Recurring Orders as Subscription – Users can subscribe to get items automatically purchased and delivered at set time periods.
Key Takeaways:
Offer Convenience

Give users multiple ways to add items to the order form so they can do what’s easiest for them.

Simplify the Process

Quick order forms and subscriptions offer a streamlined way for users to order and reorder items.

Utilize Shopping Lists

Wish lists and shopping lists benefit your users and increase client satisfaction.

Discover Your Best Options

There are lots of different ways to set up bulk ordering for your eCommerce platform. We encourage you to evaluate each of these possibilities to find the best one for your business. It’s a good idea to have conversations with experienced vendors so you can understand the potential options.


Clarity Can Help

We offer a complimentary discovery process to help you evaluate your options and find the best solution for your business. Click below to contact us—we look forward to hearing from you!


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Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their eCommerce business.