Built-in SEO Capabilities
Designed to be Optimized
Nearly 99% of our clients come to us with a budget for their website project with no consideration for any SEO work. They'll plan to spend $500k on a site, but not have anything in the budget to promote it. It boggles the mind when I see companies that build sites, but don't consider helping the client to understand what's available to them to protect their investment, help increase traffic and revenue, sell more products and services. They forget that a website can be your best salesperson. It runs 24x7, never sleeps, never complains, answers all kinds of questions, takes incoming requests, sells products and services, processes returns, takes invoice payments, stores credit cards, and literally thousands of other capabilities. Of course, those features have to be built into the site. So if a website can be the best salesperson in your sales organization, why wouldn't you want to train it? You train every other person in your sales team. You spend weeks every year updating, re-training, building sales portals, training videos and collateral and much more. Yet you don't want to continue to update or train your site? Why?
The only logical reason for this would be that you just don't know what's available or what the site, with a little "training" can do for your company. With over 1,300 sites built and deployed, Clarity knows all too well, how much of a return a company can get if they'd just put a little time and money into their site. That's why every site we build has all of the building blocks for stellar SEO built into them. Even our ecommerce platform has all the Category landing pages, SEO meta fields, auto-generation of category and product sitemaps built right into the product for free. Every CMS installation already has all the SEO basics covered, and for nearly every client, we perform a free SEO analysis to let them know how ready their site will be or is to generate traffic and what the next steps are if they want to improve.