Unlimited eCommerce Product Tagging

Turn your eCommerce product catalog into an SEO Goldmine with proper optimization and tagging
Make Your Products Easier to Find

Tagged Search Increases Sales Effectiveness

What Is Tagging? What Are Product Tags?

Product tagging is when keywords or phrases are assigned to products, so that they are easier to find within your eCommerce website search function.

Why Are Product Tags Important?

Traffic from on-site search has the highest rate of conversion for eCommerce product pages, with 10.74% of these visits resulting in sales. This is markedly higher than even brand-specific search engine queries—the traffic source with the next highest conversion rate at 6.31%—and the average overall eCommerce conversion rate of 3.88%. 

On-site search, and therefore intuitive product tagging, is an integral part of any successful eCommerce website sales strategy. This is why Clarity's eCommerce platform offers unlimited tagging to help associate products with related terms that users might query in your website's search box. 

Aside from on-site search, tagging eCommerce products has a number of other important, revenue-driving uses which are outlined below. 

Conversion Rates by Source:

On-Site Search- 10.74%

Brand Searches- 6.31%

Email- 4.17%

Organic Search- 3.98%

Paid Search (CPC)- 3.41%

Overall- 3.88%
Clarity eCommerce Framework™ is Designed to Drive Traffic

How to Use eCommerce Product Tags to Increase Marketing Effectiveness

Upselling & Cross-selling

Product Tagging Increases the Average Order Size

Getting customers to spend more each time they use your eCommerce website is the holy grail of highly profitable eCommerce sites. Product tagging helps with this by automatically associating different items based on the tags and presenting those associated products to your customer. 

For example, let's say you're purchasing a projector that is tagged with “Projector” and “Home Theater.” The website will also give suggestions to purchase projector mounts and HDMI cables—items the customer may not have realized they needed—because those products are also tagged with “Projector” and “Home Theater.” In the example to the right, NewEgg uses this strategy brilliantly. 

The Path of Least Resistance to Checkout

Decrease Website and Online Shopping Cart Abandonment

Common customer pain points that cause them to abandon an eCommerce shopping cart are price, the unavailability of the item they want, or simply deciding that particular product wasn't exactly what they wanted. Product tagging is a commonly used strategy to help mitigate losses due to these problems because they can suggest similar yet cheaper products, different product brands, or related products to the customer. 

An important aspect of product tagging is to make sure your product tags are up to date with the current terms being used in searches. If a customer comes to your website wondering if you sell hybrid vehicles, but you haven’t updated your tags to include “hybrid” or other relevant keywords, no search results will come up and the customer will think you don’t sell hybrid vehicles. In addition, if something about a search term changes, it’s important to update the tags accordingly. For example, if people used to search for “tennis shoes,” but now everyone types in “tennie shoes,” you should make sure all the products that fit that description are tagged as such. 

It is also useful to show customers their recently viewed products, especially while they are viewing their cart or during checkout. This would be based on their recent browsing history within the eCommerce website rather than necessarily being related to the products currently in their cart or being viewed. This function can remind a customer of what they were thinking of buying before they moved onto another product, and it may prompt them to revisit that product and add it to their cart before checking out.  

Another advantageous way to use tagging is to show customers other items from the same category they were just browsing in. For instance, if a customer is looking at a laptop tagged under “technology,” then other relevant products in technology can also show up on the webpage. These might include things like the power cord, a laptop stand, a mouse and keyboard, adaptors, headphones, different laptops, etc. This allows for easier viewing and searching for the customer, greater customer satisfaction, and an increase in sales for your business.

MAKE YOUR ECOMMERCE PRODUCTS EASILY ACCESSIBLE & ORGANIZED

More Is Better When It Comes to Product Tagging

You’ve probably heard the cliché, “less is more.” But when it comes to product tagging, more is more. The more tags you have for your products, the better the search results will be when customers look for particular products on your eCommerce website. In addition, when customers search on Google or other search engines, if your product has all the correct tags, it will show up in the search and the customer can click on it. 

For example, if a jewelry box is only tagged with “jewelry box,” then it wouldn’t show up for searches containing the words “fancy small container,” “wooden case for earrings,” “trinket holder,” “necklace case,” or any other search terms a customer might use. Therefore, having products tagged with all the relevant product tags allows for better search results and filtering abilities within the site. In addition, the more tags you have, the greater opportunity you have to showcase your products. This is especially important if you have a limited number of products. Having additional product tags allows that product to show up in more searches, which increases marketing effectiveness. The more the customer sees a product, the more likely they are to click on it and potentially buy it. 

Including additional relevant product tags also enables customers to find your product when they may be searching for another, but similar, product. This is especially the case for discontinued products and their replacements. If a customer goes online to search for a projector lightbulb that has been discontinued, but your lightbulb is also compatible with that projector, you can tag your product with the discontinued lightbulb’s part number. When your lightbulb shows up in a search for the discontinued one, the customer can see that your lightbulb is compatible with their machine and purchase it. Without the correct product tag, your lightbulb would never come up in search, the customer would never know they can use your lightbulb instead, and you would have lost out on that sale. 

A greater number of product tags also gives more flexibility and opportunity to organize data. If your website is difficult to navigate, potential customers will leave and go elsewhere. That’s why it’s crucial to have categories, the ability to filter search results, and have an intuitive layout on your website. In addition, when you need to update your website’s organization, you can easily recategorize products based on different tags as needed. All of this is made possible by having all the relevant tags for each product. 

Get the Best eCommerce Software to Develop Your Business

Functional eCommerce software is the key to success in the current digital marketplace, and it works best when it is tailor-made for your company’s needs.

Clarity eCommerce Framework™ fills those needs with its enhanced customizability. Our experts will work with you to personalize, construct, and develop the eCommerce software that will drive your business forward. With Clarity’s help, you will not only achieve your business goals, but exceed them.

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The Art of Driving Traffic

Improve eCommerce Website SEO

Making tags visible and, more importantly, clickable for your consumers enhances your webpage SEO by providing keyword-friendly links to other content-rich areas of your eCommerce website. 

A tag cloud is a collection of tags where the size of the word (or tag) reflects the popularity of the keyword usage. This is a SEO-friendly and visually engaging way to display visible tags on your online store's product pages. An example from a Word Cloud Creator can be seen below.

product labels for e commerce products in online store | Clarity

 

ENHANCED TAGGED SEARCH

Optimize Your Product Tagging for Unique Products

Maybe you’ve heard of D&D? Differentiation and disruption—that’s what you were thinking, right? For a unique product, differentiation is important—people need to know how it disrupts the current marketplace. However, until you market your product, the unique terms you might use to describe your product aren’t the terms people will know to search for yet. Therefore, you have to be creative with the tags you use, so that it will come up in a search, but still showcase those unique properties that customers will want. One way to do that is to first focus on the SEO—just getting the search engine to show the result for your product on the top page, so people will click on it. Once you have them on your website viewing the product, then you can implement more CRO.  

To do this, you must first start with keyword research. Use tools to find out what keywords people are searching for that relate to your product, and that have low competition for appearing on the first page of search results. Be creative—think of alternate ways you can showcase your product. Then, use those keywords in your product tags. In cases like these, with unique products, the SEO has to be even more strategic, and the CRO aspect is where you can show off how your product is distinct and disrupts what’s been done in the marketplace to wow the customer.

IMPROVE SALES EFFECTIVENESS

Enhance Tagging for Many Products

The more products you have, the more opportunities you have to market those products. You can add more tags to each product to relate them to other products, and there is more content to optimize for search engines and conversions. You can also associate new products with past products, to get more views, clicks, and buys for the new products. The more options you have, the more the customer will feel that if they visit your eCommerce store, they will find something they want. This presents greater opportunity for marketing and increases sales effectiveness.

TAILOR YOUR PRODUCT TAGS TO REACH YOUR CUSTOMERS

Product Tagging for Your Audience

Knowing your audience is essential when it comes to product tagging and product design. Your audience or potential customers may change over time, so it’s important to stay on top of current trends and who is buying what. For example, golf used to be mainly marketed towards older men. Now, however, the demographic of golf players is much broader. There are many more women and young people playing golf than before, and the sport has gained international popularity. Therefore, your products and product tags need to reflect the demographics of your current audience members in order to market effectively. 

It can also go the other way around, however. You can change the audience for a particular product by marketing to a wider demographic and showing how your product fits the needs of an audience who previously was not marketed towards. For example, nowadays women’s running shoes are often in bright colors, as this appeals to many young women who buy them. However, to market a running shoe with a more muted color tone, you could advertise its appeal to those who may not want a brightly colored shoe, such as middle-aged and older women, or those who wish to wear more professional-looking tennis shoes to an event that involves lots of standing or walking. You could also include better support in your shoe design to tailor the product even further towards your new, expanded audience. With each of these enhancements to your marketing effectiveness, tag your products accordingly so your marketing efforts are turned into sales and revenue. 

CLARITY CAN HELP

Clarity Ventures Offers Custom Web Development

This is a lot to take in. There’s so much you can do to effectively market your products and enhance sales. The ability to personalize your eCommerce website is one of the first steps to taking control of your marketing strategy. Personalization allows you to show the products that relate the best to your customers’ browsing and search history on your eCommerce website. 

Clarity eCommerce Framework™ has personalization built right into the platform, with top-performing AI capabilities to make things as effortless as possible. Talk with an expert at Clarity Ventures to get a free demo or a no-obligation quote.

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