Conversion Rates by Source:
On-Site Search- 10.74%
Brand Searches- 6.31%
Organic Search- 3.98%
Paid Search (CPC)- 3.41%
The process of tagging products consists of assigning keywords or phrases to products so that they are easier to find within your eCommerce page's site search. Traffic from on-site search has the highest rate of conversion for eCommerce product pages
with 10.74% of these visits resulting in sales. This is markedly higher than even brand specific search engine queries, the traffic source with the next highest conversion rate at 6.31% and the average overall eCommerce conversion rate of 3.88%.
On-site search, and therefore intuitive product tagging, is an integral part of any successful eCommerce website sales strategy. This is why Clarity's eCommerce platform
offers unlimited tagging
to help associate products with related terms that users might query in your website's search box.
Aside from on-site search, tagging eCommerce products has a number of other important, revenue driving uses which are outlined below.
How to Use eCommerce Product Tags to Increase Revenue
Increasing Average Order Size:
Getting customers to spend more each time they use your eCommerce website is the holy grail of highly profitable eCommerce sites. Product tags help with this by allowing you to automatically associate items based on product tags and suggesting them to your customer during their checkout process.
For example, let's say you're purchasing a projector and the website merchant has tagged that item with 'Projector' and 'Home Theater' will yield suggestions to purchase projector mounts and HDMI cables, items your customer may not have realized they need. In the example to the right, NewEgg uses this strategy brilliantly.
Decrease Website and Online Shopping Cart Abandonment:
Common customer pain points that cause them to abandon a eCommerce shopping cart are price, the unavailability of the item they want, or simply deciding that particular product wasn't exactly what they wanted. Product tags are a commonly used strategy to help mitigate losses due to these problems in that they can help suggest similar yet cheaper products, different product brands or related products to the customer.
The graphic to the right are how Statista, an online statistics portal, uses tags on its content to suggest similar charts and stats. The same use can apply to eCommerce products!
Enhanced eCommerce Website SEO:
Making tags visible and, more importantly, clickable for your consumers enhances your web page SEO by providing keyword friendly links to other content rich areas of your eCommerce website.
A tag cloud is a collection of tags where the size of the word (or tag) reflects the popularity of the keyword usage. This is a SEO friendly and visually engaging way to display visible tags on your online store's product pages. Word cloud creator Tag's example can be seen below.