Make Your Products Easier to Find Tagged Search Increases Sales Effectiveness What Is Tagging? What Are Product Tags? Product tagging is when keywords or phrases are assigned to products, so that they are easier to find within your eCommerce website search function. Why Are Product Tags Important? Traffic from on-site search has the highest rate of conversion for eCommerce product pages, with 10.74% of these visits resulting in sales. This is markedly higher than even brand-specific search engine queries—the traffic source with the next highest conversion rate at 6.31%—and the average overall eCommerce conversion rate of 3.88%. On-site search, and therefore intuitive product tagging, is an integral part of any successful eCommerce website sales strategy. This is why Clarity's eCommerce platform offers unlimited tagging to help associate products with related terms that users might query in your website's search box. Aside from on-site search, tagging eCommerce products has a number of other important, revenue-driving uses which are outlined below. Conversion Rates by Source: On-Site Search- 10.74% Brand Searches- 6.31% Email- 4.17% Organic Search- 3.98% Paid Search (CPC)- 3.41% Overall- 3.88% Clarity eCommerce Framework™ is Designed to Drive Traffic How to Use eCommerce Product Tags to Increase Marketing Effectiveness Upselling & Cross-selling Product Tagging Increases the Average Order Size Getting customers to spend more each time they use your eCommerce website is the holy grail of highly profitable eCommerce sites. Product tagging helps with this by automatically associating different items based on the tags and presenting those associated products to your customer. For example, let's say you're purchasing a projector that is tagged with “Projector” and “Home Theater.” The website will also give suggestions to purchase projector mounts and HDMI cables—items the customer may not have realized they needed—because those products are also tagged with “Projector” and “Home Theater.” In the example to the right, NewEgg uses this strategy brilliantly.