Make Your Products Easier to Find Search Increases Sales The process of tagging products consists of assigning keywords or phrases to products so that they are easier to find within your ecommerce page's site search. Traffic from on-site search has the highest rate of conversion for ecommerce product pages with 10.74% of these visits resulting in sales. This is markedly higher than even brand specific search engine queries, the traffic source with the next highest conversion rate at 6.31% and the average overall ecommerce conversion rate of 3.88%. On-site search, and therefore intuitive product tagging, is an integral part of any successful ecommerce website sales strategy. This is why Clarity's ecommerce platform offers unlimited tagging to help associate products with related terms that users might query in your website's search box. Aside from on-site search, tagging ecommerce products has a number of other important, revenue driving uses which are outlined below. Conversion Rates by Source: On-Site Search- 10.74% Brand Searches- 6.31% Email- 4.17% Organic Search- 3.98% Paid Search (CPC)- 3.41% Overall- 3.88% Clarity ecommerce is Designed to Drive Traffic How to Use eCommerce Product Tags to Increase Revenue Upselling & Cross-selling Increasing Average Order Size Getting customers to spend more each time they use your ecommerce website is the holy grail of highly profitable ecommerce sites. Product tags help with this by allowing you to automatically associate items based on product tags and suggesting them to your customer during their checkout process. For example, let's say you're purchasing a projector and the website merchant has tagged that item with 'Projector' and 'Home Theater' will yield suggestions to purchase projector mounts and HDMI cables, items your customer may not have realized they need. In the example to the right, NewEgg uses this strategy brilliantly.