Headless eCommerce Solutions to Improve Front- and Back-End Development
What is Headless eCommerce?
Headless eCommerce platforms provide a powerful way for an enterprise — or even a fast-growing small business — to provide flexibility for developers. Using such a platform allows businesses to change customer-facing front-end applications without needing to worry about the integrity of the back-end platform itself.
The concept behind headless architecture is quite simple: it separates logic and function. In a mechanical analogy, it’s something like providing a car with an engine and a chassis, without anything else. The car is fully customizable beyond this point, and you can choose the arrangement of seats, upholstery, wheels, sunroof, and even what the car looks like on the outside.
Headless eCommerce solutions provide the same freedom of choice, customization, and tailoring, allowing you to choose any kind of interface. You start with a functional framework (like the chassis and engine, just the basic components needed for a working vehicle) and then the headless eCommerce APIs on top for aspects of your business such as eCommerce, website, chat programs, etc.
Headless eCommerce solutions offer the robust and advanced capabilities of eCommerce without limiting the options for the consumer. Headless architecture works well for a variety of needs, and headless eCommerce APIs can be added to match both online and brick-and-mortar venues. New options can be added or removed as needed, including:
- Multiple sites — each site can be altered without consideration of the headless platform
- Mobile devices and tablets — easily add support for custom mobile needs
- Omnichannel sales opportunities — customize sales channels without worrying about altering the back-end
- In-store sales and point-of-sale system — easily add in-person headless checkout options
Such a system enables customers and staff to interact with custom front-end capabilities on the same headless eCommerce platform. This is an immensely powerful solution when you want to expand your eCommerce channels. Headless architecture can be incorporated with most modern headless CRM and CMS, so if you’re interested in headless BigCommerce, headless WordPress, or headless Shopify options, keep reading.