Evolve Your Headless eCommerce Platform with Your Business
Scaling Possibilities and Applications
In essence, headless eCommerce is created for omnichannel and provides strong benefits on so many levels. In addition to the concept of having just generic omnichannel, there can be a retail group that is comprised of different brands. As a result, the retail group may need to leverage the same functionality across all brands, but have actual different websites and distinct physical store presences. Maybe they need to leverage the same core functionality with slightly modified ways of implementation.
Perhaps they have different policies and procedures. As an example, to complete a refund with one store all you have to do is just say that you want a refund and provide some proof of purchase. But for another brand or business unit you actually have to prove that you had a defect with the product as opposed to just requesting a refund.
Contrasting policies or governance models may be in place within the functionality while still calling for the same capabilities. The data will also need to go back into a centralized data set, but be intelligent enough to cater to the particular business unit, group of stores, or particular store location.
The idea behind headless eCommerce for omnichannel is that it empowers brands to preserve and maintain their branding, while also taking advantage of the enterprise level scale of the organization. If it's a large organization, many resources must be brought to bear. However, if the resources aren't used optimally, then the scenario could unfold quite unfavorably.
Imagine twelve separate eCommerce platforms, all with custom mobile applications and each store has a different point-of-sale system. In this scenario, you have a very inconsistent experience for the users across these different channels of interaction with the company. In some cases you may have amazing experiences, but in others you might get disappointingly poor and inconsistent experiences. A huge burden falls to people who are tasked with maintaining and optimizing those systems over time. It's very challenging if they're drastically dissimilar, if they're written in different programming languages and hosted in separate physical locations.
It’s obvious how this can create a huge logistical challenge if you're working with an omnichannel scenario and attempt to leverage disparate systems. The best headless eCommerce platoforms offer the best of both worlds: being able to customize and cater the experience while leveraging the brand, governance, and business logic that's specific to each business unit, location, or channel. Headless architecture coordinate how those perform in respect to the end customer.
If you look at a headless eCommerce system for omnichannel, there are some important criteria that you'll want to consider. Typically, you'll need the ability to have information going to a central repository (headless CRM or ERP, for example) and practically shared across the devices. Also consider the ability for the system to synchronize data intelligently whenever the same user is on their mobile device while checking out on a point-of-sale system, or simply being able to notice that the customer is actually in the store.