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Unify Patient Care & Engagement: Epic Salesforce Integration

Break down data silos between your EHR and CRM. Achieve a true Patient 360 view, automate clinical and administrative workflows, and elevate patient experience with a secure, intelligent iPaaS.

The Challenge

The Challenge: Fragmented Patient Data & Inefficient Workflows

In today's healthcare landscape, clinical data resides in Epic, while patient engagement, sales, and service information lives in Salesforce. This creates a critical disconnect, leading to operational inefficiencies, a fractured patient experience, and missed revenue opportunities.

  • Data Silos: Critical patient information is isolated between clinical (Epic) and administrative (Salesforce) systems, preventing a holistic view.
  • Manual Processes: Tedious, error-prone manual data entry and reconciliation for patient onboarding, referrals, and claims.
  • Delayed Patient Engagement: Inability to quickly act on clinical triggers or provide personalized patient communications.
  • Suboptimal Revenue Cycle: Disconnected billing data leads to delays in claims processing and financial reconciliation.
  • Compliance Risks: Manual data handling increases the risk of HIPAA violations and data inconsistencies.
Integration Diagram
Solution Illustration
The Solution

The Solution: Intelligent Epic Salesforce Integration with iPaaS

Our powerful iPaaS (Integration Platform as a Service) provides the essential bridge between Epic EHR and Salesforce CRM. We enable secure, real-time, bidirectional data flow, automating critical workflows and delivering a unified 'Patient 360' view that empowers your teams and transforms patient care.

  • Pre-built Connectors: Ready-to-use connectors for Epic (FHIR APIs) and Salesforce (REST/SOAP APIs, Events).
  • Visual Workflow Designer: Drag-and-drop interface for building complex integration flows without code.
  • AI-Assisted Data Mapping: Intelligent suggestions for field mappings and data transformations.
  • Event-Driven Architecture: Real-time synchronization triggered by changes in either Epic (Open Epic) or Salesforce (Platform Events/CDC).
  • Robust Error Handling: Automated retries, dead-letter queues, and proactive alerts for data integrity.
Implementation Timeline

Go live with Epic + Salesforce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Epic and Salesforce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Epic + Salesforce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built Connectors: Ready-to-use connectors for Epic (FHIR APIs) and Salesforce (REST/SOAP APIs, Events).
  • Visual Workflow Designer: Drag-and-drop interface for building complex integration flows without code.
  • AI-Assisted Data Mapping: Intelligent suggestions for field mappings and data transformations.
  • Event-Driven Architecture: Real-time synchronization triggered by changes in either Epic (Open Epic) or Salesforce (Platform Events/CDC).
  • Robust Error Handling: Automated retries, dead-letter queues, and proactive alerts for data integrity.
  • Centralized Monitoring: Dashboards for end-to-end visibility into integration health and performance.
  • HIPAA-Compliant Security: End-to-end encryption, access controls, and audit trails for PHI protection.

Deep Dive: Integration Steps & Data Flow

Our iPaaS-driven integration between Epic and Salesforce is built on a foundation of API-first principles and event-driven architecture, ensuring robust, scalable, and real-time data exchange.

Data Flow Steps

1. Secure Connection Establishment: Configure secure, authenticated connections to Epic's FHIR APIs (OAuth 2.0 via Open Epic) and Salesforce's APIs (OAuth 2.0 JWT Bearer flow) within the iPaaS. Dedicated integration users with least privilege are provisioned.

2. Event Listener Configuration: Set up event listeners for Epic (e.g., Open Epic events for new Patient, Appointment, ServiceRequest) and Salesforce (Platform Events, Change Data Capture for Contact, Case, Lead).

3. Visual Workflow Design: Use the iPaaS's low-code visual designer to create integration flows. For example, 'New Salesforce Lead to Epic Patient/Appointment' or 'Epic ServiceRequest to Salesforce Case'.

4. Data Transformation & Mapping: Employ the visual mapping canvas to precisely map fields between Epic's FHIR resources and Salesforce's SObjects. AI assists in suggesting mappings and handling complex data structures (e.g., FHIR bundles, arrays).

5. Business Logic & Validation: Implement conditional logic, data validation rules, and custom transformation scripts to ensure data quality and adherence to business processes (e.g., PHI masking, data type conversions, deduplication).

6. Error Handling & Monitoring: Configure comprehensive error handling, including automated retries with exponential backoff, dead-letter queues for persistent errors, and real-time alerts. Centralized dashboards provide end-to-end visibility.

7. Deployment & Governance: Deploy integration flows from Dev to QA to Production environments using structured pipelines with version control. Maintain audit trails and ensure ongoing HIPAA compliance.

Data Touchpoints

Epic: Patient, Appointment, Encounter, ServiceRequest, Observation, Practitioner, Claim, MedicationRequest, Location
Salesforce: Account, Contact, Opportunity, Order, Product2, PricebookEntry, Case, Lead, User, Custom Payment/Claim Objects

"Epic EHR <--(Open Epic Events/FHIR API)--> iPaaS <--(Salesforce Platform Events/CDC/API)--> Salesforce CRM. The iPaaS acts as the central hub, handling authentication, data transformation, routing, and error management, enabling bidirectional, real-time data synchronization for entities like Patient/Contact, Appointment/Event, and ServiceRequest/Case."

Pricing

Simple, transparent pricing for Epic + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Epic

Integrating Epic fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Mapping

Our integration solution facilitates the seamless synchronization of critical entities between Epic and Salesforce, ensuring data consistency and a unified view across both platforms. AI-assisted mapping simplifies complex transformations.

Patient (Epic FHIR) ↔ Contact & Account (Salesforce)

The foundational entity for patient-centric care. Synchronizing patient demographics from Epic to Salesforce creates the core of the Patient 360 view.

Epic Fields

id identifier (MRN, SSN) name gender birthDate address telecom (phone, email)

Salesforce Fields

FirstName LastName Email Phone MailingAddress Birthdate EpicMRN_c (External ID) AccountId

Mapping Notes

Epic's FHIR Patient resource maps to Salesforce's Contact object. A corresponding 'Household' or 'Individual' Account in Salesforce provides the necessary context. 'EpicMRN_c' (custom external ID) is crucial for upsert operations and deduplication. Data harmonization ensures consistent identifiers.

Next Steps

See Epic + Salesforce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Patient Onboarding & Appointment Lifecycle Management

Automate the entire patient journey from initial contact in Salesforce to clinical record creation and appointment scheduling in Epic, ensuring seamless handoffs and real-time updates.

Integration Steps:

  1. 0 Salesforce Lead/Contact Creation: New patient inquiry logged in Salesforce (e.g., web form, call center).
  2. 1 Epic Patient Creation: iPaaS automatically creates a new patient record in Epic via FHIR API, synchronizing demographics.
  3. 2 Appointment Scheduling: Patient portal (connected to Salesforce) or service agent schedules an appointment in Salesforce, which syncs to Epic.
  4. 3 Status & Reminders: Epic appointment status updates (e.g., confirmed, rescheduled, cancelled) flow back to Salesforce, triggering automated patient reminders or internal alerts.

Business Outcome

Accelerated patient acquisition, reduced administrative overhead, improved appointment adherence, enhanced patient experience.

Frequency

Real-time

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Achieve Patient 360 View
Synchronize critical patient demographics, appointments, and referral data from Epic to Salesforce, providing a holistic view of every patient for personalized engagement and informed care coordination.
Automate Clinical & Admin Workflows
Eliminate manual data entry and streamline processes like patient onboarding, appointment scheduling, and referral management, reducing administrative burden and human error.
Accelerate Revenue Cycle Management
Integrate Epic claims and billing data with Salesforce to track financial status, improve reconciliation, and reduce days in accounts receivable (DAR).
Enhance Data Accuracy & Compliance
Ensure data consistency across Epic and Salesforce with AI-driven validation and robust error handling, maintaining HIPAA compliance with end-to-end encryption and audit trails.
Improve Operational Efficiency
Empower clinical and administrative staff with real-time, accurate patient data, enabling them to focus on high-value tasks and deliver exceptional care.
Rapid Integration with Low-Code
Leverage a low-code/no-code iPaaS platform to quickly build, deploy, and adapt integrations, accelerating your time-to-value and responding faster to evolving healthcare needs.

Achieve Patient 360 View

30% Increase in Patient Satisfaction

📋 What You Get

Synchronize critical patient demographics, appointments, and referral data from Epic to Salesforce, providing a holistic view of every patient for personalized engagement and informed care coordination.

💼 Business Impact

This benefit directly contributes to 30% improvement in Increase in Patient Satisfaction, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Epic + Salesforce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Epic and Salesforce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Epic + Salesforce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose

Transformation Logic

  • FHIR to SObject Conversion: Automatically transform complex FHIR JSON structures (e.g., Patient.name, Patient.address) into flat Salesforce SObject fields (e.g., Contact.FirstName, Contact.MailingStreet).
  • Code Standardization: Map Epic-specific codes (e.g., reason codes, service types) to standardized terminologies or Salesforce picklist values (e.g., LOINC, SNOMED CT).
  • Identifier Management: Ensure Epic's internal IDs (e.g., MRN, FHIR ID) are stored as external IDs in Salesforce (e.g., `EpicPatientIDc`) for reliable upsert operations and cross-referencing.
  • Data Masking/Anonymization: Apply rules to mask or anonymize Protected Health Information (PHI) when flowing to non-production environments or for specific Salesforce analytics use cases.
  • Time Zone Conversion: Handle time zone differences for appointments and events to ensure accuracy across systems.
  • Conditional Logic: Implement rules to trigger different workflows or transformations based on data values (e.g., 'If Epic Appointment Status = Cancelled, then update Salesforce Event Status to Cancelled and send notification').

🛡️ Error Handling

  • Transient API Failures: Handled by automated retries with exponential backoff.
  • Data Validation Errors: Messages routed to dead-letter queues for review, with AI suggesting corrections.
  • Missing Master Data: Alerts triggered for missing patient/practitioner records in target system, with options for auto-creation or manual intervention.
  • Duplicate Record Creation: Detected and prevented using external IDs and deduplication logic, with potential merges via AI assistance.
  • PHI Violation Detection: Automated scanning for PHI in non-PHI fields, triggering alerts and masking protocols.
Pricing

Simple, transparent pricing for Epic + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

No FAQs available for this integration pair.
Implementation Timeline

Go live with Epic + Salesforce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Epic and Salesforce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Epic + Salesforce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Epic + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Epic + Salesforce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.