Get Syspro fully integrated with your eCommerce

Improving Customer Loyalty and Satisfaction with Syspro eCommerce Integration

Syspro ERP easily integrates essential eCommerce activities for B2B platforms while automating many common business applications. Decision-makers can get even greater value from Syspro’s back-office software by integrating CRM and other business software into their platforms. Full integration can automate many time-consuming tasks and improve customer satisfaction by delivering a superior customer experience.

The key to customer loyalty is creating a full spectrum of self-service options that simplify ordering, support product research and make products and services easier to find. Syspro eCommerce Integration automates providing custom displays based on each customer’s profile and enables companies to offer access to third-party resources and more responsive customer service.

Another key advantage of Syspro eCommerce integration is that B2B companies can sell products seamlessly in multiple forums such as online marketplaces. Research shows the following trends in B2B marketing as regards marketplace platforms: [1]

 

  • About 63 percent of product sellers only sell in marketplace forums.
  • Most sellers—about 72 percent—don’t have an integrated marketplace management application.
  • Those who do have channel-management software aren’t satisfied with its performance 29 percent of the time.
  • 40 percent of all consumers prefer self-service over dealing with people-staffed service departments.
  • 63 percent of online customers abandon companies based on just one poor customer service experience.

Integrating Syspro & eCommerce Features to Generate Better Customer Experiences

Integrated enterprise resource planning software with your eCommerce front end streamlines accounting procedures, increases revenue and drives customer loyalty by providing superior experiences for each B2B decision-maker. Internal staff teams can get automatic alerts and respond quickly when a customer issues arises. Real-time connections allow service staff to check on the most important customers anytime one of them accesses the company’s Web pages or platform. Customers enjoy access to a suite of tools to review their accounts, ordering history, contract terms, supply chain details and detailed information about the company’s products.

 

 

Companies can leverage third-party resources to optimize each and every customer’s experience based on their buying profiles and position in the decision-making chain.

 

 

Automation allows the creation of automated programs that are accurate, repeatable and sustainable indefinitely.

 

 

 

 

Expanded analytics capabilities allow companies to measure multiple criteria such as customer behavior, expectations, concerns, motivations, feelings and any barriers to customer loyalty and satisfaction.

 

 

Strong eCommerce integration creates bi-directional communications that allow customers to communicate up the chain of command and executives to access insights at each level beneath them.

 

 

SYSPRO™ customers rave about the organization’s unique focus on customers and its award-winning technology capability for small-to-medium-sized manufacturing enterprises. [2] In fact, 85 percent of B2B operations report that Syspro ERP’s “customer experience” focus drives better sales and stronger marketing. However, customer-facing features and basic business processes won’t work as intended unless the software and other business applications are thoroughly integrated into a robust and responsive sales and eCommerce platform, such as Clarity eCommerce™. Syspro eCommerce integration offers the following benefits when fully integrated:

Automated processes fueled by integration save time, accelerate the ordering process, improve workflow and maximize marketing effectiveness. For example, custom messages can be triggered automatically when a customer hasn’t ordered recently, when a new product of interest becomes available or prices drop on the goods that customers regularly buy. Internally, alerts can inform company stakeholders when inventory levels drop and shorten response times. Other alerts can warn managers when material shipments are interrupted or trigger an action when items become so severely overstocked that action is necessary to reduce the inventory. Clarity Connect™ provides an integration platform that seamlessly provides that bi-directional communication, no matter whether Syspro or the marketplace is on premise or in the cloud.

 

Specialized Syspro eCommerce Integration Benefits for Key Industries

Syspro ERP works especially well for manufacturers because of the software’s ability to synchronize the manufacturing process with great precision. Special tools can track, record, plan and control output based on any criteria that the company sets. Real-time visibility in the supply chain allows better management and can trigger automated alerts when problems or opportunities arise. Through real-time integration with your eCommerce front end, this information can be valuable to your customers as they’re making purchasing decisions.

Distributors can use automated applications to manage the supply chain from end-to-end. The benefits of Syspro distribution software include optimizing inventory, managing finances and maximizing profitability. Manufacturers and distributors can foster incredible user experiences to improve customer satisfaction. Customers can use back-office accounting insights, access third-party supply chain resources, get real-time inventory figures and organize complex shipping strategies that involve multiple carriers and global shipments, but need that information exposed in the storefront through a robust integration.

One of the key benefits of automated systems is that staff members can anticipate customer needs, beat competitors’ bids, reduce operating costs to price products more competitively and maximize profits. The interoperability of an integrated system allows B2B companies to use a modular approach and add new capabilities as needed. When fully integrating business apps into your eCommerce platform, the architecture and API layer enhances the ability to “plug and play” new software while taking advantage of integrated financial and distribution models.

 

Special Orders Are No Problem

Customers often want customized products, and many want to redesign products completely. The demand for configure-to-order products increases daily, and small-batch manufacturing is easier than ever with integrated manufacturing systems. Clarity eCommerce can provide product configurators into your platform to give customers exactly what they want with the convenience of self-service ordering for both configurable and custom made-to-order products. Integration allows this information to flow bi-directionally from customers to manufacturing departments or between marketing and sales for approvals and custom pricing.

Statistics that Support Full eCommerce Integration of Syspro ERP

About 57 percent of the buying process has already been determined before customers ever contact the sales department. That’s why automated self-service is so important. Research shows that 80 percent of B2B companies now feel that they must offer consumer-type user experiences to each customer. [3] Other research insights that support self-service and automation in B2B platforms include:

 

  • B2B companies market globally in seven languages on average, so automated translations and currency conversions are critical.
  • About 76 percent of B2B customers suggest that the most important factor in their satisfaction is being able to find items easily, so enhanced searching and filtering technology is a big plus.
  • More decision-makers have a say in B2B buying decisions; 81 percent of rank-and-file staff that are not in the executive suite now have input in the buying process.
  • Customer retention is the primary criteria of determining success in 42 percent of B2B sales and marketing platforms.
  • 70 percent of B2B buyers require support from at least two decision-makers, so the most successful platforms offer automated services to move multiple decision-makers toward a positive decision.
  • 89 percent of business buyers research suppliers over the Internet, and most do so on their phones. In August 2015, mobile eCommerce purchases surpassed desktop purchases.
  • Half of B2B customers mention that personalization is important to them when choosing a supplier.

 

Key Considerations of Integrating All Business Applications


A team of skilled programmers can accomplish astonishing things when integrating SYSPRO ERP into a given company's operations. Automation can help you run your operation more effectively, and strong user experiences improve customer satisfaction. Automated alerts and real-time data guard against overstocking, understocking and interruptions in material shipments. That means less worry for you and other decision-makers and faster action to leverage critical company opportunities. That’s why it’s important to choose a development partner, like Clarity, that’s skilled in coding in multiple programming languages and one who understands the complexities of today’s B2B marketing approaches that favor cultivating the customer experience. Contact Clarity today for a free consultation on your eCommerce integration project.

 

 


 

References:

[1] Nchannel.com: Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing www.nchannel.com/blog/retail-data-ecommerce-statistics/

[2] Responsibleerp.com: SYSPRO Helps Manufacturers Ease Resource Constraints- 85% of Customers Improving Processes; 90% Cite Strategic Help responsibleerp.com/wordpress/syspro-helps-manufacturers-ease-resource-constrains-85-of-customers-iproving-processes-90-cite-strategic-help/

[3] Ecommerceandb2b.com: B2B E-Commerce Trends and Statistics ecommerceandb2b.com/b2b-e-commerce-trends-statistics/