Get Dynamics NAV fully integrated with your eCommerce

Improving Customer Loyalty and Satisfaction with Microsoft Dynamics NAV eCommerce Integration

Microsoft Dynamics NAV ERP software sells to more than twice as many eCommerce companies as the other Microsoft Dynamics brands and has grown nearly 30 percent in just six months. [1] Suitable for both small and large companies, Microsoft Dynamics NAV ERP enhances and automates all back-end business processes including accounting, inventory management, sales, customer service, manufacturing, multistage purchase ordering, complex shipping strategies and fast and efficient fulfillment services.

What Is Integration, and Why Do It?

Regardless of the size of a B2B eCommerce platform, integrating your ERP software into eCommerce enables business process automation for both customers and staff, which is essential to delivering better customer experiences. Companies achieve greater efficiency, increase conversions, grow profits and deliver appealing customer experiences when their ERP system connects seamlessly with other systems, such as Clarity eCommerce. The benefits of integrating Microsoft Dynamics NAV eCommerce include:


  • Guaranteeing data consistency across business systems
  • Updating inventory figures in real-time
  • Reducing errors from making multiple data entries for the same information
  • Scaling business operations to accomplish essential tasks
  • Providing updates on shipping and other stages of the ordering and manufacturing processes
  • Automating tax compliance
  • Simplifying other compliance issues


Today’s global marketing and competitive B2B challenges are easier to meet when companies integrate their ERP software applications. Dynamics integration with eCommerce provides automated updates to ensure that prices are never mismatched and that inventory records don’t reflect inaccuracies in online store information, brick-and-mortar inventories and real-time inventory counts. However, large amounts of money are wasted on ERP applications because companies don’t know how to use the software to its full potential. Failing to integrate Microsoft Dynamics NAV ERP with your eCommerce storefront results in companies not being able to take advantage of a single system that handles the flow of information seamlessly between the two systems. Gartner, Inc., revealed in one study that the ERP software market would reach $120.4 billion in 2021, and Microsoft Dynamics would capture 11 percent of the total market. [2]

Key Capabilities of Full NAV eCommerce Integration

Regardless of whether a company is purchasing the B2B Clarity eCommerce platform, working to upgrade capabilities or just integrating Microsoft Dynamics NAV ERP software, decision-makers can expect powerful benefits from their ERP that include fostering customer satisfaction and streamlining operations. Key capabilities of Microsoft Dynamics NAV ERP software--when fully integrated into a B2B platform--include:



Advanced Searching, Filtering and Shopping Cart Experiences

Customers can find products more easily with customized and saved searches, special filters and easier cart management. Intuitive and automated checkout processes reduce customer churn and cart abandonment rates.



Global B2B eCommerce Capabilities

It’s easy to manage multiple stores from one platform, including foreign-language websites, multi-currency order processing, specialized markets and emerging markets.





Special Promotions Based on Automated Data Collection

Integrated ERP eCommerce software can easily reactivate abandoned shopping carts by customer actions, and marketers can encourage customers to reclaim their orders by offering vouchers, discounts and other incentives.



Flexible and Scalable Technology

Scalability becomes of incalculable importance when B2B platforms might have Millions of SKUs to track and update.





Superior Inventory Management

Managing inventory across multiple stores, warehouses, split shipping, backorders, brick-and-mortar sales, business associate sales, sales from marketplace platforms and orders generated by outside sales staff can become a nightmare of confusion without real-time updates through NAV eCommerce automation and integration.



Supply Chain Management

Businesses also face supply chain management challenges such as interacting with multiple suppliers, finding raw materials and dealing with logistical challenges and multiple business partners to bring products to market in the most efficient ways possible. Integrated ERP eCommerce systems make it easier to adapt to evolving market conditions, future growth and business expansion.





Reducing Repetitive Administrative Tasks

Manual data entry often requires making multiple entries to siloed systems, but integrated ERP eCommerce software automatically updates data across the company’s systems. Microsoft Dynamics NAV eCommerce integration can synchronize customer and sales data in real-time across the applications.



Better Customer Service

Although CRM front-of-the-house systems generally manage customer service issues, effective service depends on seamless connections with records, account history and other critical benchmarks from back-office software. Integrated systems foster business process automation by working hand-in-glove with all of the company’s systems.





Mobile-Friendly Support

The built-in mobile app that’s included in the Microsoft Dynamics NAV ERP software works across all platforms when fully integrated Workers, customers and stakeholders can access information securely and easily through their mobile devices.



Defining the Customer Experience

Organizations can proactively define the customer experience by providing real-time customer self-service options across all of their channels, designing customer-specific catalogs and prices and facilitating searches with advanced product filtering and type-ahead site searches. In today’s markets, each customer's buying experience tops the list of criteria that inspires customer satisfaction.




Smart Planning of Integration Strategy Delivers Major Advantages

In today’s rapidly evolving business environment, it’s critical to develop a B2B platform that focuses on providing customer satisfaction. Independent research shows that ERP upgrades and replacements, while decreasing in cost, are still subject to cost overruns. [3] That’s primarily on account of organizations not having the skills and in-house staff to integrate ERP software successfully and seamlessly. However, 81 percent of organizations are integrating or implementing new ERP software or upgrades’, so managing the integration process becomes increasingly critical. That’s where companies like Clarity, with their own integration platform, Clarity Connect, can be a tremendous help.

Businesses need to approach integrating software strategically instead of settling for the first system or vendor. Project failure rates are high because companies aren’t doing their due diligence to find a collaborative, supportive and experienced developer. The right developer will discuss these issues in detail, provide supportive ERP implementation stats and use business modeling best practices for change management, training staff, troubleshooting the software and managing other issues.

Your NAV eCommerce Integration Experience Hinges on Working Closely with Your Developer

Gartner reports that about 75 percent of ERP projects fail for a variety of reasons that include poor planning, poor choice of developer, communication failures and not getting all the benefits of ERP because planners failed to integrate the software properly. [4] Your eCommerce NAV ERP integration should foster customer loyalty while delivering powerful internal benefits. If you’re not sure what your ERP can do for your company, it’s critical to find the right developer to guide you through the process. The best vendors offer training, collaboration with your IT team, pricing transparency and clear communications. Being Microsoft Dynamics stack certified and having over 350 years of combined experience in B2B eCommerce integration development, Clarity can be that partner for you. Give us a call and we’ll help you plan your next ERP integration project.





[1] How Many Companies Use Microsoft Dynamics ERP?

[2] Ensuring the ROI from ERP has a Bigger ‘R’ than ‘i’


[4] Gartner: 75% of all ERP projects fail - But why?