Improving Customer Loyalty and Satisfaction with Zoho CRM Integration of eCommerce
Arranging the professional eCommerce integration of Zoho’s CRM software might be a decision fraught with financial, operational and scalability concerns, but the alternative is even riskier. Integrating CRM software lowers costs, improves the potential customers’ browsing and ordering experience on your website, builds customer loyalty, generates buying satisfaction which over time increases revenue and protects recurring revenue.
Out-of-the-box software never lives up to its full potential. CRM integration allows B2b eCommerce companies to customize and automate their software applications while streamlining operations and improving their customers’ online experience. During the integration process, it's essential to create functional endpoints in the platform's API layer. These endpoints will simplify upgrades and enhance the architectural efficiency of any sales platform.
Integrating Zoho CRM software into an eCommerce platform’s API, like Clarity eCommerce, with process-specific endpoints improves customer management and back-end processes such as managing inventory, triggering HR alerts, accessing customer accounts, assign pricing tiers, reordering supplies, manufacturing products, providing real-time invoicing, processing custom quotes and fulfilling orders. Clarity’s API exposes over 8,000 specific endpoints to ensure any and all business automation can easily be integrated and exposed online to improve the user experience.